Supervisor, Brand Experience

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

• Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
• Open - We value diverse perspectives and new ways of working.
• Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Supervisor, Brand Experience (BE) manages the day-to-day media planning for their assigned account(s)/brands. They leverage their experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff. They work cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. The Supervisor helps develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Responsibilities

• Manage the planning, implementation, and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling, and establishing benchmarks for control.
• Client Budgets:
  • Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
  • Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans:
  • Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
  • Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
  • Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.
  • Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
  • Craft POVs on key category, competitive, client, and media opportunities.
• Effectively manage projects & clients, and develop direct reports:
  • Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
  • Manage multiple workstreams, effectively allocating direct report resources day-to-day.
  • Oversee client status documents and lead client status meetings.
  • Assign cross-functional tasks within the OS.
  • Identify potential optimizations for agency and client processes, tools, and systems.
  • Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
  • Train and onboard associates and senior associates, supporting their growth and skill development, ensuring the completion of mandatory agency and position-based training.
  • Manage and develop direct reports by conducting catch-ups, soliciting 360-degree feedback, and evaluating performance through wrap-up sessions as directed by Publicis.