Footballco
SVP Global Studios
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Footballco is a global football media and culture business built to understand and serve the modern fan. Through a multi-brand, multi-platform portfolio, we combine trusted journalism, creator-led entertainment, women’s football, fan conversation, gaming, lifestyle and athlete storytelling to reach audiences across every aspect of football culture. That understanding also powers our work with brands and rights holders, spanning insight-led strategy, original and branded content, creative production, talent and creator partnerships, community experiences, event activations, distribution, targeted media solutions and merch. By understanding fans through their interests, behaviours and emotional needs, not simply their demographics, Footballco helps its partners earn attention, participate credibly in football culture and build deeper, longer-lasting relationships with fans.
About the role
We're looking for an entrepreneurial, commercial, creative, and content leader to launch and lead FC Studios, a new, high-growth business unit that expands Footballco beyond traditional football media revenue and anchored in North America by our recent acquisition of StartingEleven.
This is an opportunity to build a global services operation within a global media business, creating a new commercial offering that positions Footballco as the partner of choice across sport, culture and entertainment. You'll be responsible for defining the strategy, building the commercial proposition, establishing the operating model and leading a team capable of delivering multi-million-dollar partnerships and long-term growth.
As well as multi platform creative services you will lead the way in pioneering the macro market shift from campaign to content that all brands crave. Building communities, scaling audiences, and a nimble approach is our super power. Traditional media, rightsholders and teams all chase relevance beyond match day, audience growth and a nimble approach to how they show up in different cultural moments and push through the ever growing cultural doorways that pop up all over the world.
Working closely with the executive leadership team, you'll play a pivotal role in shaping Footballco's next phase of growth, turning strategic ambitions into commercial reality. This role carries significant autonomy, full commercial accountability, and the opportunity to influence the future direction of the business.
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We have built a business that is 1 of 1. A multi brand, multi platform ecosystem that is as wide as it is deep. We have substance and resonance, so we don’t need to rely on the vanity numbers relied on to signpost resonance.
What you'll be doing:
- Launch and lead FC Studios, building a scalable commercial business that combines 360 creative services, multi platform production, content development and traditional partnership capabilities.
- Define and execute the long-term strategy for FC Studios, aligning with Footballco's five-year growth ambitions and investment plans.
- Drive our commercial video strategy through the cultural operating system that generates new ideas for content pillars and formats.
- Own the full P&L for the business, including organisational design, team structure, hiring and operational performance.
- Develop a distinctive market positioning and go-to-market strategy that differentiates Footballco from traditional media owners and creative agencies.
- Create innovative commercial products, content formats and partnership opportunities that attract new audiences, brands and revenue streams within and beyond football.
- Lead Footballco's most strategic commercial partnerships, including global rights holders, sports organisations and cultural brands.
- Build and grow landmark partnerships across sport, entertainment and culture, converting strategic relationships into long-term commercial success.
- Drive diversification of revenue by identifying new sectors, markets and commercial opportunities.
- Support the continued growth of Women's Football through innovative commercial opportunities, strategic partnership development and new content initiatives.
- Lead major partnership activations, including FIFA Women's Football World Cup programmes and other flagship commercial initiatives.
- Shape how Footballco is perceived in the marketplace by developing a compelling vision for the future of the business.
- Work cross-functionally, both centrally and Globally, with wider commercial, creative, production, editorial and leadership teams to ensure successful delivery across all projects. As well as take part in StartingEleven’s strategic direction, by working directly with their executive team and other S11 board members.
- Operate with a global mindset, supporting growth across key international markets including the UK, Europe, USA and Saudi Arabia.
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What you have:
- Proven experience building, launching or transforming commercial businesses, agencies or studios within media, sport, entertainment or creative industries.
- A strategic mindset with the ability to develop one, three and five-year business plans while remaining focused on execution.
- Demonstrated experience owning commercial strategy and P&L responsibility.
- A strong track record of securing and growing high-value commercial partnerships with global brands, rights holders or media organisations that show up across all major consumer platforms.
- Experience developing new market positioning, commercial propositions or business models that unlock significant revenue growth.
- The ability to operate at pace, make decisions with confidence and navigate ambiguity in a fast-changing environment.
- You will also have a phenomenal work ethic and vision that drives your inner beliefs. And a restless desire to look for what's next.
- Strong commercial instincts with the ability to balance strategic thinking with hands-on execution.
- Experience leading organisational change, building high-performing teams and driving operational efficiency.
- You will be an inspirational leader that inspires people.
- Excellent stakeholder management skills with the credibility to influence and challenge senior executives, partners and clients, particularly when it comes to changing perceptions and pushing beyond comfort zones.
- An entrepreneurial approach, combining creativity, resilience and a bias towards action. You will be comfortable taking risks.
- A broad understanding of strategy, sales, media, creative development, content creation, wider production disciplines and partnership delivery.
- Ideally, experience working across international markets and delivering complex partnerships within sport, culture or entertainment.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
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