Via
SVP of Marketing
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SVP of Marketing
Salary: £165,000–£300,000 per year – flexible depending on experience
Location: Remote
Working arrangement: Fully remote
Start date: ASAP
Full-time | Permanent
About the opportunity
Via is partnering with a global SaaS business looking for an SVP of Marketing to lead its entire marketing organisation through its next stage of growth. This is a substantial leadership role spanning multiple business units and products, with responsibility for a marketing budget of more than $50M. You'll own the strategy and execution required to improve customer acquisition, strengthen positioning and build scalable growth across both self-serve and sales-assisted SaaS motions.
The business is investing heavily in AI-first products and is looking for a marketing leader who understands how modern SaaS companies acquire and convert SMB and mid-market customers. You'll need to be equally comfortable setting strategy with senior leadership and getting close to execution. This isn't a role for someone who operates purely at board or management level – the successful candidate will understand the mechanics of digital acquisition, demand generation, positioning, content, martech and measurement in detail.
What you'll be doing
- Lead the overall marketing organisation across multiple SaaS products and business units
- Own marketing strategy, execution, performance and organisational development
- Manage and optimise a marketing budget of more than $50M
- Improve CAC, LTV and overall marketing ROI across the product portfolio
- Scale customer acquisition beyond paid search into display, social, video, community and emerging channels
- Build sophisticated multichannel acquisition strategies
- Strengthen the connection between product positioning, messaging and demand creation
- Partner with Product Marketing to communicate clear value propositions to defined ICPs
- Build and scale a B2B demand generation engine
- Own approaches to lead generation, scoring, qualification and routing
- Partner closely with Sales to improve pipeline generation and conversion
- Develop strategies spanning self-serve and sales-assisted customer acquisition
- Strengthen content strategy and execution across web and other channels
- Improve digital customer journeys and conversion
- Develop the marketing technology stack alongside Engineering
- Make informed build-versus-buy decisions across marketing technology
- Partner with Data teams on attribution, instrumentation, dashboards and performance reporting
- Use data to understand channel effectiveness and allocate investment
- Partner with business unit leaders on go-to-market strategy
- Shape positioning and competitive differentiation
- Explore how AI can improve marketing execution, productivity and customer acquisition
- Build, lead and develop a high-performing international marketing organisation
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What we're looking for
- Extensive senior marketing leadership experience within B2B SaaS
- Approximately 15–20 years of marketing experience, with substantial time spent in SaaS
- Experience leading marketing at significant scale
- A track record of managing large marketing organisations, budgets and acquisition programmes
- Deep experience in self-serve or product-led SaaS customer acquisition
- Strong experience with sales-assisted B2B SaaS targeting SMB and mid-market customers
- Proven success building and scaling B2B demand generation
- Strong experience with lead generation, scoring, routing and pipeline creation
- Deep digital acquisition experience across multiple paid and organic channels
- Experience optimising significant marketing investment against CAC, LTV and ROI
- Strong understanding of positioning, ICP development and demand creation
- Experience building effective multichannel marketing strategies
- Strong product marketing and go-to-market understanding
- Experience partnering closely with Sales, Product, Engineering and Data
- Strong understanding of marketing technology and modern marketing infrastructure
- Data-driven approach to attribution, measurement and decision-making
- Experience using content and web strategy as part of a broader growth engine
- Strong understanding of modern AI-enabled marketing tools and opportunities
- Experience operating across multiple products, business units or markets would be valuable
- Comfortable working in a fast-paced and evolving organisation
- Strong executive-level communication and stakeholder management skills
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We're particularly interested in leaders who have helped scale interesting, high-growth SaaS businesses and can demonstrate meaningful impact on customer acquisition, pipeline, revenue and marketing efficiency. Experience marketing to SMBs – particularly micro and small businesses – would be highly relevant. Previous experience in document technology, productivity software, workflow automation, e-signature, business software or adjacent SaaS categories would also be valuable, but isn't essential.
The leadership style we're looking for
This role requires someone who can move comfortably between strategy and execution. You'll need to be able to set the direction for a substantial global marketing organisation while still understanding what's happening at campaign, channel and funnel level. We're looking for a leader with a hands-on mindset: someone willing to build, test and solve problems themselves before creating the team and processes required to scale them. You'll be comfortable challenging existing assumptions, experimenting with new channels and operating where the answer isn't always obvious.
Why apply?
- £165,000–£300,000 salary range, with flexibility for exceptional candidates
- Stock options
- Fully remote working
- Leadership of the entire marketing organisation
- More than $50M in marketing investment to optimise and scale
- Significant influence over company-wide growth strategy
- Ownership across multiple SaaS products and business units
- Opportunity to shape an AI-first approach to marketing
- Work across both self-serve and sales-assisted growth models
- Direct partnership with senior business, Sales, Product, Engineering and Data leaders
- Professional development support including courses, conferences and learning resources
- Comprehensive health and wellbeing benefits
- Family-friendly and flexible working culture
- Support for charitable initiatives
If you've led marketing at scale within B2B SaaS and have a track record of combining sophisticated digital acquisition with demand generation, positioning and commercial growth, we'd like to hear from you.
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