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Job Description Summary
The TA Representative in Kazakhstan is responsible for supporting HQ by executing the in-field tactics for assigned priority brands within a defined territory. The role focuses on high-quality external stakeholder engagement and delivery of agreed field performance objectives, in line with Novartis policies, ethical standards, and compliance requirements.
Job Description
Major Accountabilities:
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Execute the field execution framework by:
- Segmenting external stakeholders according to company standards (e.g., via ViP tool)
- Using tailored promotional content and key messages by segment audience
- Adhering to data-driven call plans suggestions (e.g., via IDS+)
- Consistently deploying personalized omnichannel stakeholders journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore, Veeva, etc.)
- Adhering to the agreed target number of visits and their frequency and reporting timelines
- Timely documenting external stakeholders visits
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Deliver high-quality, compliant product promotion in-field activities and external stakeholders engagements, in alignment with brand and TA engagement tactics and by:
- Applying approved messages
- Leveraging technology enablement to enhance external stakeholder engagement (e.g., RepAI, IDS+, OnCore, Veeva, CRM, etc.)
- Continuously improving execution quality through building on coaching feedback inputs and performance insights with respective area manager and/or TA head
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Act as a trusted therapeutic area partner to HCPs, explaining clinical data, evidence, and appropriate product use leveraging product, area, and competition knowledge.
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Maximize technology enablement support systems, e.g., “next best action” proposals, to enhance external stakeholders engagement impact.
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Collect, interpret, and share field insights on best practices, external stakeholders needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
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Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
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Identifies opportunities to optimize promotional activities and develops a specific action plan to enhance long-term performance of account and in assigned territory.
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Collaborate cross-functionally with TA Brand Manager, Medical TA, Value & Access, and Execution Excellence partners.
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Operate fully in line with HQ guidance, Novartis policies, ethical standards, and local regulatory requirements, adhere to applicable legislation, SOPs, adverse event reporting requirements, and other relevant compliance obligations.
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Analysis of the entrusted territory and a plan for its development. Making a forecast for hospital purchases.
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Negotiating with clients and partners on the potential inclusion of the company's drugs in the formulary of health care facilities and regions, drug provision programs at the local level.
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Systematic work with key distributors, ensuring the necessary stocks of drugs in the entrusted region.
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Control of supplies and development of tender positions in the entrusted territory.
Key Performance Indicators:
- Achievement of field performance objectives
- Quality and effectiveness of external stakeholders interactions, including adherence to 6IBs model and personalized omnichannel external stakeholders engagement
- Coverage and frequency against suggested call plans
- Adherence to compliance, reporting, and CRM standards
- Quality of insights provided to cross-functional teams
- Progress on field effectiveness assessment (incl Capability building requirements)
- Adherence to field tactics guidelines
- Completed product and disease knowledge tests (if applicable)
- Achievement of the market share (market share of the products and the Company on the whole, and growth therein).
- Frequency of visits to the target clients, percentage of the clients with growing performance.
- Availability of a client database with segmentation (potential, loyalty, category, and frequency of visits) valid for the current month.
- Patient access impact
- Launch excellence
- Portfolio growth
- Stakeholder engagement outcomes
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Education:
- University degree in life sciences, business, or a related field.
Languages:
- English optional
- Country language required
Experience/Professional Requirement:
Relevant Experiences
- Proven experience in pharmaceutical or healthcare performance and promotional activities.
- Strong external stakeholders engagement and relationship management skills.
- Ability to execute omnichannel stakeholders journeys effectively.
- External stakeholders centric mindset with strong execution focus.
- Analytical skills to interpret data and KPIs.
- Strong communication and interpersonal skills.
- Ability to work independently while collaborating across teams.
- Proven ability to use digital/AI tools as part of daily work.
- High standards of integrity, ethics, and compliance awareness.
Skills Desired
- Change Management
- Coaching
- Collaboration
- Commercial Excellence
- Complexity Management
- Leadership
- Mentorship
- Professional Ethics
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