NewGen
Lifestyle Lead
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NewGen – Talent Manager (Lifestyle Division) Role
The Company
NewGen is a social-first creative and creator agency, pioneering culture, creators and community. Our mission is to challenge outdated advertising methods and pioneer fresh thinking—making advertising more relevant, engaging, fun, and effective.
Specialising in how modern consumers interact, share, and engage digitally, we seamlessly connect brands with right-fit creators and audiences in ways that feel authentic, not calculated. The most powerful advertising today doesn’t look like advertising, and we’re changing the rules.
At the heart of NewGen is our talent representation practice—built on a belief that creators deserve more than just contracts. They deserve partners genuinely invested in their growth, voice, and legacy. We champion creators who are authentically themselves, supporting every facet of their careers—from brand partnerships and deal negotiation to creative strategy, and beyond.
The Role
We’re seeking an experienced Talent Manager to lead and grow our Lifestyle Management division. Your work will be critical in:
- Building and expanding our talent roster by identifying, securing, and nurturing high-potential lifestyle creators.
- Designing robust management strategies that align talent, brands, and commercial opportunities.
- Executing impactful collaborations that strengthen creator-brand relationships while driving value for both parties.
The right candidate will bring:
- Proven success in lifestyle talent management and deep creator-economy expertise.
- Sharp negotiation skills for brand partnerships, contract deals, and growth strategies.
- A passionate and personable approach—someone who thrives on relationship-building and instrumental innovation.
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This role demands a collaborative, forward-thinking leader whose work shapes the future of creators at NewGen. You’ll champion authenticity, drive seamless campaigns, and foster an exceptional working experience for all stakeholders.
Key Responsibilities
Talent & Relationship Management
- Build and nurture relationships with creators, brands, and industry stakeholders to expand opportunities.
- Identify and recruit high-profile lifestyle talent by proactively assessing market demand and creator potential.
- Foster mutual growth—support creators in personal brand development, storytelling, and career guidance.
- Enable seamless campaigns through cross-functional collaboration with sales, accounts, and creative teams.
Strategic Execution & Growth
- Devise和创新 creator-brand strategies that align with industry trends and audience engagement.
- Represent NewGen and our talent at industry events, panels, and networking opportunities to enhance agency visibility.
- Contribute to industry leadership by staying ahead of digital platform dynamics (TikTok, YouTube, Instagram, Twitch, etc.).
- Develop leadership within the team by mentoring colleagues and driving operational efficiency.
Requirements
- Minimum 2-3 years of experience in talent management, influencer marketing, or creator representation.
- Outstanding communication & relational skills—build trust with creators, brands, and stakeholders alike.
- Proven track record in securing brand partnerships and managing talent campaigns.
- Strong negotiation acumen—secure contracts and agreed-upon value for creators and brands.
- Deep knowledge of digital platforms, algorithms, and audience behaviour in lifestyle niches.
- Project-focused mindset—balance multiple priorities with confidence in fast-moving environments.
- Passion for collaboration & teamwork—work cohesively across sales, accounts, and creative departments.
- Strategic & proactive leadership to solve problems, adapt to challenges, and drive innovative solutions.
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Benefits
- 28 days annual leave (including public holidays) + 10 extra ‘reset days’ post probation for work-life balance.
- Annual Birthday Off with pay crediting your holiday allowance.
- Christmas closure period for a stress-free festive break.
- Benefits Allowance (£250 monthly flexi-benefits bus Shepard) — choose from childcare vouchers, enhanced pension, health insurance, gym access, Netflix, Deliveroo, and more.
- Aviva Healthcare for private medical insurance.
- Enhanced Maternity/Paternity Policy (including coverage for same-sex and non-binary families).
- 25 days compassionate leave to support personal or family needs without compromise.
- Flexible working: Start earlier to finish earlier, or vice versa—tailor your schedule to fit your lifestyle.
- AI support: £30 monthly budget to enhance your work with cutting-edge tools.
- Company social events (summer and winter) with chill out or bonding experiences.
- Paid Community Days—dedicating twice-yearly time off to volunteer for causes you care about!
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