Citi
Talent Media & Digital Strategy Manager (Fixed - Term)
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Talent Media & Digital Strategy Manager
Citi is looking for a Talent Media & Digital Strategy Manager to join its Global Talent Acquisition function in Belfast on a 12-month fixed-term contract, executing talent attraction channel strategy and managing media investment that directly shapes how one of the world's leading financial institutions attracts top talent. This is a hands-on, high-impact role that combines campaign execution with meaningful budget management responsibility, partnering with talent attraction teams and third-party media contacts to align spend with business priorities and deliver continuous performance improvement. If you are an experienced paid media and talent attraction professional ready to operate at global scale, this is an opportunity to make a measurable impact on hiring outcomes worldwide.
Responsibilities
- Execute the global talent attraction channel strategy by evaluating, activating, and optimising market-leading paid media and organic channels to generate high-quality candidate applications at scale.
- Manage a portion of the global talent attraction budget, covering planning, forecasting, and ongoing tracking of actuals against plan to ensure spend is allocated based on performance and hiring demand.
- Activate and manage always-on campaigns across paid and organic channels, including Google Search, Display Banner Ads, Native Ads, Video Streaming, Sponsored Jobs, and LinkedIn Campaign Manager.
- Collaborate with campaign managers to provide structured input on media investment levels, balancing hiring priorities, return on investment expectations, and financial governance requirements.
- Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data-driven recommendations that continuously improve channel ROI.
- Maintain data integrity across all campaigns through accurate tagging, cost attribution, and structured performance measurement frameworks.
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Required qualifications & skills
- Solid background in global or regional talent attraction or channel marketing, with demonstrable experience across both strategy and hands-on execution.
- Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
- Proven ability to manage large, complex budgets, including forecasting, tracking actuals, and producing clear performance reports for senior stakeholders.
- Track record of contributing to data-driven investment decisions that deliver measurable improvements in channel effectiveness and return on investment.
- Experience working with third-party agencies and vendors, including monitoring delivery against agreed performance benchmarks.
- Strong communication and influencing skills, with the ability to build effective working relationships across cross-functional teams and stakeholders at multiple levels.
- Highly organised, with the ability to manage multiple global priorities simultaneously in a fast-moving environment without compromising quality or accuracy.
What we offer
- Meaningful responsibility for key components of the global talent attraction strategy and budget, with a direct impact on hiring outcomes across international markets.
- Hybrid working model with 3 days in the office and 2 days working remotely, providing flexibility while maintaining strong team connection.
- Access to learning and development opportunities that support continued professional growth and career progression within a global organisation.
- Wellbeing support and work-life balance resources designed to help you perform at your best inside and outside of work.
- Financial wellbeing benefits and a competitive compensation package commensurate with the level of this role.
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Apply now to take on a key role in Citi's global talent media strategy and help shape the investment decisions that connect world-class talent with one of the world's most recognizable financial institutions.
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Job Family Group: Marketing
Job Family: In-Business Marketing
Time Type: Full time
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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