WHC Lab
Technical Brewing Sales Manager - United Kingdom
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About WHC Lab Brewing & Distilling
WHC Lab is an innovative biotechnology company specialising in premium yeast, bacteria, enzymes, nutrients, and processing aids for the brewing and distilling industries. Headquartered in Ireland, we work closely with thousands of breweries across the globe, supplying tailored fermentation solutions.
Our customers rely on us not just for high-quality, high-viability yeast, but for hands-on technical support helping them with strain selection, quality control, and pushing the boundaries of flavour creation. We support our global network of customers and distributors with genuine expertise, fast turnarounds, and a passion for fermentation science that runs through everything we do.
As we continue to grow internationally, we're looking for people who share that passion and want to help brewers around the world get the very best out of their fermentations.
The Role
We are looking for a Technical Brewing Sales Manager to lead and further grow our presence across the UK craft brewing market. This is a technical/commercial role, you will be the primary point of contact for UK customers, combining strong fermentation science knowledge with a consultative sales approach to win new business, grow existing accounts, and provide genuine technical value to brewers.
This is a hybrid role combining home-based working with extensive travel across the UK to visit customers, attend industry events and support on-site technical consultations.
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Key Responsibilities
- Own and grow the UK sales territory, developing a pipeline of new craft brewery customers, and expanding relationships with existing accounts.
- Provide expert technical advice to customers on yeast and bacteria strain selection, fermentation optimisation, enzyme and nutrient use.
- Conduct on-site visits, trials and technical consultations with brewers, acting as a trusted technical partner rather than a transactional sales rep.
- Build and manage a UK sales pipeline and forecast, using CRM tools to track opportunities, quotes and account activity.
- Deliver product presentations, tastings and technical training sessions to customers, distributors and at trade shows/industry events across the UK.
- Represent WHC Lab at UK brewing industry events, exhibitions and trade association meetings.
- Monitor UK market trends, competitor activity and customer needs, feeding insights back into commercial strategy and product development.
- Report regularly on sales performance, pipeline health and market feedback to the Sales Director.
Technical Knowledge & Experience Required
- Strong, demonstrable technical knowledge of the brewing process and fermentation science including wort production, yeast metabolism, fermentation kinetics, attenuation, flocculation, flavour compound formation (esters, phenols, higher alcohols, diacetyl) and common fermentation faults.
- Practical understanding of yeast propagation, pitching rates, cell counts/viability testing and yeast handling/storage best practice.
- A brewing, biochemistry, microbiology, biotechnology qualification (degree, diploma, IBD or similar) is preferred, or equivalent hands-on brewery production experience.
- Prior experience in technical sales, key account management, technical support or production role within the brewing industry.
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Commercial Skills & Experience
- Proven track record in B2B sales, account management or business development, ideally within brewing or a related technical/scientific sector.
- Confident, consultative sales style, the ability to build trust with technical customers (head brewers & production managers) as well as commercial decision-makers.
- Self-motivated and able to manage a UK-wide territory independently, with strong time and travel planning skills.
- Experience using CRM systems to manage sales activity and reporting.
What We're Looking For
- A genuine passion for brewing and fermentation, someone who enjoys science as much as the sales.
- A relationship-builder who can become a trusted technical resource for UK brewers.
- Full, clean UK driving licence and willingness to travel extensively within the UK.
Why Join WHC Lab
- Competitive salary, negotiable depending on experience
- 24 days holiday allowance plus bank holidays
- Fun and sociable team culture
- Annual pay reviews
- Home office setup allowance/equipment (laptop, phone, home broadband contribution)
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