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Technical Business Analyst / TPO - Adobe (CDP / XDM schemas)
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Technical Business Analyst/Technical Product Owner: Adobe Experience Platform & Enterprise Data Alignment
Client is building out its customer data and personalisation capability on Adobe Experience Platform. They need a Technical BA/Product Owner who can take business requirements from marketing and digital teams, translate them into precise XDM specifications, and make sure what lives in Adobe stays aligned with the central enterprise data platform.
In practice, this role owns the parity between the two. You will understand the business ask, define the schema and data dictionary in Adobe, and specify what the enterprise data team needs to deliver so both sides describe and supply customer data consistently.
The strongest candidates will bring genuine depth in data analysis and data modelling. Hands-on Adobe tooling experience is strongly preferred, although exceptional data specialists with a clear ability to get up to speed on the Adobe stack quickly will be considered.
Key Responsibilities
Requirements to XDM Translation (Core Focus)
- Run discovery sessions with marketing, CRM, digital and product stakeholders to capture use cases and business requirements
- Translate requirements into XDM schemas, field groups, datasets and identity namespaces
- Define standardised naming, data types and structures so concepts are described consistently across systems
- Define profile merge policies, identity graph logic and segmentation rules
- Maintain clear, version-controlled specifications and a shared data dictionary
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Enterprise Data Alignment
- Ensure parity between Adobe Experience Platform and the enterprise data platform, identifying and resolving mismatches in definitions, formats and coverage
- Translate XDM specifications into source data requirements the enterprise data team can build from
- Raise, shape and manage work intakes with the enterprise data team through to delivery
- Map source to target data flows, transformations and data quality rules
- Analyse source data to confirm availability, completeness and fitness for purpose
- Specify batch and streaming ingestion into Adobe Experience Platform
- Use SQL and Adobe Query Service to profile data, validate outputs and resolve gaps
Product Ownership
- Own and prioritise the backlog for the Adobe Experience Platform and Real-Time CDP roadmap
- Write epics, user stories and acceptance criteria for engineering and data teams
- Lead refinement, sprint planning and release planning within an Agile team
- Track delivery value through agreed KPIs (audience activation, match rates, time to market)
Governance
- Embed consent, data usage labelling and access controls into specifications
- Ensure delivery aligns with UK GDPR and internal data governance standards
Essential Experience
- Deep data analysis capability: source data profiling, data mapping, gap analysis and data quality definition
- Strong data modelling skills, including schema design and data dictionaries for JSON or event-based data
- Ability to translate business requirements into precise, build-ready data specifications
- Experience working with enterprise data teams, including raising and managing work intakes or data requests
- Good SQL for analysis and validation
- Background as a Technical BA, Product Owner or hybrid in a data, customer data or martech environment
- Agile delivery using Jira and Confluence
- Confident communicator across senior business stakeholders, engineers and data specialists
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Strongly Preferred
- Hands-on experience writing XDM schemas and specifications in Adobe Experience Platform
- Experience with Adobe tools, ideally Real-Time CDP, Query Service, Tags/Web SDK or Journey Optimizer
Desirable Experience
- Adobe Customer Journey Analytics, Adobe Analytics, Adobe Target or AEM
- Adobe certifications (AEP/RTCDP Business Practitioner or Developer)
- Enterprise data platforms such as Snowflake, Databricks, Azure, AWS or GCP
- Consent platforms such as OneTrust
- Large-scale consumer tech, telco, retail or subscription environments
- CDP migration or greenfield implementation experience
Location
London and home (2 days week on site, hybrid)
Job Type
Contract
Reference
swx15401XDM
Start Date
asap
Duration
6 months initial, likely long term extensions
Rate/Salary
market rates, outside IR35
Visa Requirement
Applicants must be eligible to work in the specified location
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