Zealous Agency
Technical CRM Specialist
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Technical CRM Specialist - Revenue Focus
Birmingham - Hybrid
£50k to £60k
Ready to shape the future of digital revenue, personalisation and AI-led guest engagement? A leading retail chain is looking for a Technical CRM Specialist with focus on customer revenue to lead a major new digital programme across its significant estate. This is a strategic, commercially focused role with real scope to shape how the business uses guest data, AI, personalisation and technology to drive measurable revenue growth.
You’ll:
- Own the CRM strategy and delivery roadmap, turning guest data into targeted, multi-channel revenue growth.
- Lead the rollout and scaling of a new digital activation platform across email, push, paid media, social, web and app.
- Define and pilot new agentic AI and automation-led ways of working.
- Own the commercial narrative, tracking delivery against ambitious targets.
- Lead cross-functional teams and agency partners, translating complex technology and data into clear commercial outcomes.
- Drive a test-and-learn culture across digital channels, continually optimising performance.
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We’re looking for someone with:
- Deep experience in guest/customer data, personalisation and revenue optimisation.
- Strong commercial and financial acumen, with a track record of turning data into measurable value.
- Genuine enthusiasm for AI, automation and emerging marketing technology.
- Strong stakeholder and agency leadership skills.
- Experience across multiple digital activation channels and ideally within hospitality, retail or another multi-site environment.
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This is a high-impact opportunity to establish yourself as the go-to commercial CRM specialist, with potential to progress into a Head of role as the programme scales.
Interested? Get in touch to find out more.
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