Welding Engineers Limited
Technical Sales Manager
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Company Description
Welding Engineers Limited, established in 1966, is a leading independent door company specializing in the manufacture, installation, repair, and maintenance of industrial doors and shutters, steel fabrication, lift gates and shutters, industrial roofing, and structural glazing. The company serves a diverse customer base across sectors such as defense, rail, retail, airports, and a wide range of local and national businesses. With branches in Birmingham, Bristol, Glasgow, London, Manchester, and Newcastle, Welding Engineers provides strong geographic coverage across the UK. Its experienced team of engineers, electricians, roofers, and fabricators are employed full time, supporting high standards of service and workmanship. The company also operates a 365-day emergency call-out service, emphasizing reliability and responsiveness for its clients.
Role Description
The Technical Sales Manager role is a full-time, on-site position based in Coleshill. The person in this role will manage and grow a portfolio of industrial door and structural products customers, providing technical sales consultation and solutions that align with client needs and company capabilities.
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Day-to-day responsibilities include:
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- Identifying new business opportunities
- Preparing and presenting quotations and proposals
- Visiting customer sites
- Coordinating closely with engineering and operations teams to ensure accurate specifications and timely delivery
The Technical Sales Manager will also handle account management duties, including:
- Regular follow-ups
- Performance reviews
- Issue resolution
Additionally, the role involves:
- Providing technical support and guidance to customers
- Maintaining strong customer relationships
- Supporting tenders and bids
- Contributing to sales forecasts and strategic planning
Qualifications
- Strong Technical Sales and Sales skills, with a proven ability to understand industrial products and communicate technical value clearly.
- Effective Account Management skills, including relationship building, pipeline management, and long-term customer retention.
- Solid Technical Support capabilities, with the capacity to interpret technical drawings, specifications, and site conditions.
- Excellent Customer Service skills, demonstrating responsiveness, professionalism, and problem-solving in client interactions.
- Experience in industrial doors, shutters, steel fabrication, roofing, or related engineering sectors is highly beneficial.
- Strong communication, negotiation, and presentation skills, with confidence in engaging decision-makers at all levels.
- Ability to work on-site in Coleshill, travel to customer locations as needed, and collaborate effectively with technical and operational teams.
- Relevant qualification in engineering, construction, or a technical discipline, or equivalent practical experience in a related field.
- Competence with CRM systems, MS Office, and basic business reporting for sales forecasting and performance tracking.
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