GSF Car Parts
Technical Sales Specialist - Oil
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About The Role
The Technical Sales Specialist - Oil is responsible for driving sales growth and customer satisfaction within the motor oil product line by providing expert technical training and support to both branch colleagues and customers. This role focuses on expanding the customer base, increasing market share, and ensuring the successful promotion of oil products through technical expertise and targeted sales initiatives.
About You
Main Duties and Accountabilities
Sales Growth & Customer Acquisition
- Proactively engage with new and existing customers to drive sales growth within the motor oil product category.
- Identify and target new business opportunities across existing and new sales channels, including dealerships, manufacturers, and re-sellers.
- Open new customer accounts and expand the branch's customer base.
Technical Training & Support
- Provide comprehensive technical training on motor oil products to branch colleagues, equipping them with the knowledge to effectively sell and support these products.
- Offer technical training sessions and workshops to customers, ensuring they have a deep understanding of the product offerings and applications.
- Serve as the primary point of contact for technical inquiries related to motor oil products.
Market Share Expansion
- Collaborate with the branch team to identify and target high-potential accounts using CRM data and local market knowledge.
- Partner with national accounts and supplier field sales teams to grow market share in the motor oil category through joint initiatives and targeted campaigns.
- Promote and drive sales of own brand motor oil products by identifying opportunities within the customer base.
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Digital Sales Channel Growth
- Drive the adoption and usage of digital sales tools, such as parts finder apps, to enhance the customer experience and streamline the purchasing process.
- Work on the integration of digital platforms to support seamless sales transactions and customer engagement.
Additional Responsibilities
- Perform any other duties as required by the line manager, commensurate with the post.
- Demonstrate respect for colleagues, adhere to business standards and ethics, and support all teams in achieving group objective.
Essential
- Proven experience in field sales or a similar role within the oil or automotive industry.
- Strong technical knowledge of motor oil products and applications.
- Excellent communication and presentation skills with the ability to conduct training sessions.
- Dynamic, persuasive personality with strong negotiation skills.
- Self-motivated and able to manage time effectively.
- IT literate, particularly with Excel and PowerPoint.
- Full UK Driving Licence.
Desirable
- Experience in customer database management and customer analysis.
- Familiarity with electronic catalogues and digital sales tools.
- Strong knowledge of automotive products and competitor offerings.
Benefits
Benefits at GSF Car Parts are designed to support all aspects of our team members' life throughout their career. Whether that’s their health, wealth, or everyday lifestyle, we are here for our team members and their loved ones and there is something for everyone! To name a few of our benefits we offer:
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- Opportunity to earn a performance-based bonus as part of this role
- 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time-served
- Free flu vaccine
- Health & wellbeing tools
- Free support from pension experts
- Life assurance scheme
- Discounts from 100’s of household names including Asda, Nike & John Lewis
- A suite of financial wellbeing products including advances and savings schemes
- Paid time off to volunteer
- Training qualifications and career progression opportunities
About Us
GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment, and specialist training. The group has over 215 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing, and national accounts. The business also benefits from integrated IT systems, which include our industry-leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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