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Technical SEO Lead
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Technical SEO Lead
Retail & Ecommerce
London | Hybrid (2 days per week)
If you're someone who lives and breathes technical SEO, this is one of those opportunities that doesn't come around very often.
You'll be joining a major UK retail business at a pivotal point in their digital journey, taking complete ownership of the SEO strategy across multiple high-traffic ecommerce websites. This isn't about inheriting an established function – it's a genuine blank canvas where you'll have the autonomy to shape the strategy, influence technology decisions, select agency partners, and ultimately build an in-house SEO capability.
Whether you're already leading SEO or you're a Senior Technical SEO Specialist looking to step into your first leadership role, this could be the opportunity to make your mark.
The Opportunity
You'll take ownership of the organic search strategy across a portfolio of large retail websites, ensuring technical SEO is embedded into every digital initiative while driving long-term organic growth.
You'll be responsible for:
- Owning and delivering the technical SEO strategy across multiple ecommerce websites.
- Leading large-scale website migrations, ensuring SEO performance is protected and improved.
- Driving improvements across crawlability, indexing, Core Web Vitals, site architecture, structured data and JavaScript SEO.
- Building strategies around SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).
- Managing and challenging external SEO agencies, with the freedom to choose future agency partners.
- Working closely with development, product and content teams to ensure SEO best practice is built into every release.
- Monitoring algorithm updates, competitor activity and emerging search trends.
- Presenting insights, recommendations and performance updates to senior stakeholders.
- Helping shape the future of the SEO function, including the opportunity to build an internal team over time.
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What we're looking for
We're looking for someone who's passionate about technical SEO and enjoys solving complex challenges.
- Experience working within a large UK retail or ecommerce brand managing multiple websites.
- A strong technical SEO background, with expertise in site architecture, indexing, crawl optimisation, Core Web Vitals and JavaScript SEO.
- Experience delivering or supporting complex website migrations.
- Strong knowledge of SEO, GEO and AEO, with a genuine interest in how search is evolving.
- Experience managing SEO agencies and influencing senior stakeholders.
- Excellent analytical skills with the ability to translate technical data into commercial recommendations.
- Experience using GA4, Google Search Console, Screaming Frog, SEMrush, Ahrefs, GTM and Looker Studio.
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Why this role?
- Complete ownership of the SEO strategy.
- A genuine blank canvas where your ideas will shape the future direction.
- Freedom to influence technology, agency partnerships and ways of working.
- Opportunity to build and grow an internal SEO team.
- Work across multiple high-profile retail brands with significant investment behind digital growth.
- A chance to lead the evolution of SEO, GEO and AEO at enterprise scale.
If you're looking for a role where you'll have real influence, technical challenges to solve, and the opportunity to build something from the ground up, we'd love to hear from you. Apply now or email kaiyashah@digitalgurus.co.uk for more information!
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