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Technical Solution Expert - Marketing Automation Platform
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Technical Solution Expert
METRO.digital is seeking a technical Solution Expert to design and manage a global marketing platform integrating Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch, and OneTrust. The role involves translating business needs into technical solutions, configuring marketing automation and customer data platforms, managing integrations, and serving as a technical bridge between business stakeholders and development teams across multiple channels and regions.
About METRO.digital
METRO.digital drives technology for METRO, one of the leading international wholesalers specializing in food. From e-commerce to checkout to delivery software, the team builds products that make each day a success for customers and colleagues worldwide.
Role Purpose
As METRO accelerates its digital presence, the company is building a global marketing platform that enables teams to unify customer data and deliver consistent, real-time customer experiences across channels. This is a hands-on technical role for a Solution Expert who can translate business needs into scalable configuration, integrations, and operational guidance across Marketing Automation, Customer Data Platform, messaging, and consent-management capabilities.
Responsibilities
- Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch, and OneTrust integrations
- Configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance
- Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design
- Collaborate with developers, QA, support teams, product owners, country stakeholders, and external vendors to ensure reliable implementation, testing, release, and operations
- Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data, and downstream reporting needs
- Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration, and integration topics
- Continuously improve performance, scalability, reliability, monitoring, documentation, and supportability of the deployed solution
- Act as technical single point of contact for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards, and platform adoption
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Required Qualifications And Competencies
- Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert, or similar role in a complex technology environment
- Hands-on experience with at least one major Marketing Automation or customer-engagement platform; Adobe Journey Optimizer and Adobe Experience Platform experience strongly preferred
- Experience with one or more of the following: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust, or comparable marketing technology, experimentation, messaging, or consent-management solutions
- Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS, or in-app messaging
- Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management, and campaign activation concepts
- Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios, and technical documentation
- Strong analytical skills with the ability to break down complex business processes and technical dependencies into clear solution designs
- Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance
- Very good written and spoken English
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What METRO.digital Offers
- Dynamic, multicultural environment with self-organizing teams in an agile setup
- Strong teamwork, knowledge sharing, and continuous learning culture
- Individual and company-wide programs for people development covering development, leadership, and appreciation
- Support at every stage of your professional journey
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