Ampa - Legal & Professional Services
Technical Web Development Lead
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Technical Web Development Lead
Location
UK / Hybrid
Team
Digital / Marketing Technology
Brand
Lime Solicitors / Ampa Group Services
About the Role
Lead the technical evolution of a high-growth digital platform!
We’re looking for a Technical Web Development Lead to take ownership of the technical development, optimisation, and evolution of Lime Solicitors’ digital platform.
This is a high-impact role for someone who enjoys working at the intersection of web development, cloud infrastructure, digital analytics, technical SEO, marketing technology, and conversion optimisation.
You’ll play a key role in supporting an ambitious digital acquisition strategy, helping to build a faster, more flexible, and more dynamic web platform that supports growth across paid search, organic search, local search, AI-driven discovery, video, and digital enquiry journeys.
This isn’t simply a website rebuild. You’ll be responsible for optimising the existing WordPress environment while progressively designing and implementing a modern, scalable future-state platform.
You’ll have the opportunity to make a genuine commercial impact, working closely with marketing specialists, lawyers, content teams, and the contact centre to turn business and customer needs into effective digital experiences.
Responsibilities
Web Development & Digital Platform
- Lead the technical evolution of the Lime Solicitors website into a modern, scalable, and decoupled architecture.
- Work with Google Cloud Platform, including Cloud Run and cloud-based deployment environments.
- Support the implementation of a headless CMS and flexible frontend architecture.
- Maintain and optimise the existing WordPress platform while the future-state environment is developed.
- Develop a phased transition roadmap, testing and validating new functionality before wider implementation.
- Build reusable components, templates, and modular page structures that allow content teams to create and amend landing pages without constant developer intervention.
- Develop dynamic and interactive website experiences that improve engagement and conversion.
- Own website deployment, hosting, reliability, performance, and release management.
- Troubleshoot technical issues and maintain clear technical documentation.
Analytics, Tracking & Marketing Technology
- Implement and maintain GA4 and server-side Google Tag Manager.
- Develop server-side tracking solutions to improve attribution and campaign optimisation.
- Build processes for capturing click identifiers and conversion data, including GCLID and equivalent identifiers.
- Support offline conversion imports and value-based bidding.
- Create secure data workflows that allow estimated case values and conversion milestones to be passed to advertising platforms.
- Work across website, marketing, and operational systems while respecting data access, security, and compliance requirements.
SEO, Search & Digital Growth
- Support technical SEO across the website, including site speed, indexing, structured content, and landing-page architecture.
- Improve local search visibility through Google Business Profiles, local landing pages, and location-based SEO.
- Support Local Services Ads and associated technical and verification requirements.
- Help develop the technical foundations required for improved visibility across AI and generative search.
- Develop structured, semantic content, and internal linking strategies that support modern search behaviour.
- Support video-led acquisition through effective embedding, metadata, transcripts, captions, and page structures.
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Conversion & Customer Experience
- Use behavioural analytics and conversion-rate optimisation to identify opportunities to improve digital journeys.
- Test landing pages and reduce friction across key conversion points.
- Look beyond the website itself and consider the complete journey from ad click → landing page → form/call/chat → intake → conversion.
- Work with the contact centre to launch and optimise online chat, including routing, hand-offs, and operational processes.
- Build trust signals into key journeys through effective presentation of lawyer expertise, reviews, case studies, and authoritative content.
- Ensure accessibility and inclusive UX principles are embedded across the platform.
Collaboration & Delivery
- Work closely with lawyers, subject matter experts, paid marketing specialists, content teams, and the contact centre.
- Translate commercial and customer requirements into practical technical solutions.
- Work collaboratively with Group IT, security, and operational stakeholders.
- Ensure new technology is appropriately secure, documented, and aligned with wider governance.
- Manage third-party technical suppliers where required.
- Provide strong technical ownership while avoiding unnecessary single-person dependency through documentation, reusable processes, and knowledge sharing.
Requirements
We’re looking for someone with strong hands-on technical capability who can combine web engineering and cloud expertise with commercial awareness and a collaborative approach.
Ideal Skills and Experience
- Strong hands-on experience with Google Cloud Platform, ideally including Cloud Run.
- Experience working with headless CMS or decoupled website architectures.
- Strong understanding of modern web development and frontend architecture.
- Experience supporting or migrating WordPress environments.
- Experience building dynamic, modular, or interactive website experiences.
- Strong knowledge of GA4 and Google Tag Manager, ideally including server-side GTM.
- Experience with conversion tracking, offline conversions, and marketing attribution.
- Understanding of integrating website, marketing, and operational data flows.
- Strong knowledge of technical SEO, site performance, and search architecture.
- Experience with local SEO and Google Business Profiles.
- Understanding of accessibility and inclusive UX.
- Knowledge of CRO, behavioural analytics, and landing-page optimisation.
- Understanding of structured content, metadata, and semantic search.
- Awareness of emerging AI/generative search technologies.
- Experience supporting video content and digital acquisition journeys.
- Strong troubleshooting and problem-solving skills.
- Excellent communication skills and the ability to work with both technical and non-technical stakeholders.
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Personal Attributes
- Commercially minded and understands how technology supports growth.
- Comfortable taking ownership of complex technical projects.
- Proactive and solutions-focused.
- Able to work at pace without compromising quality or security.
- Comfortable challenging ideas constructively and finding practical solutions.
- Highly organised with strong documentation and delivery discipline.
- Collaborative and confident working across multiple teams.
- Able to operate effectively within governance and agreed technical frameworks.
- Passionate about creating better digital experiences.
- Curious about emerging technologies and new approaches to digital acquisition.
Benefits, Agile Working, and Additional Information
Agile Working
We embrace agile working and offer a blended approach to where and how we work.
We appreciate that people have different needs and preferences, and we’re keen to be flexible, after all, we value what you do, not where you do it.
We have the following hubs across the UK: Birmingham, Bristol, Edinburgh, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Nottingham, Sheffield, Stratford upon Avon, and in the South East; Brighton, Chichester, Crawley, East Grinstead, Eastbourne, Lewes, Seaford, Storrington, Southampton & Tunbridge Wells.
Additional Information
Want to find more about our amazing benefits?
Please be aware, for some vacancies, where we receive high numbers of applications, we may need to bring the close date forward.
Due to the nature of the work undertaken, confirmation of employment will be subject to a variety of checks which will be carried out once an offer of employment is accepted. Details of the checks can be found here.
Equal Opportunities
Ampa Group is a committed equal opportunities employer. We seek to attract, develop, and retain talented people from a diverse range of backgrounds and cultures. We value and respect individuality and encourage a culture within our business where people can be themselves and be valued for their strengths and experiences. Everyone who either applies to or works for the firm is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, sexual orientation, or religious beliefs.
About Ampa Group
Ampa Group is the name behind leading brands like Shakespeare Martineau, Lime Solicitors, Mayo Wynne Baxter, Marrons, and more. We bring them together through shared culture, infrastructure, and career opportunities - giving our people the freedom to grow, explore, and make an impact across a family of ambitious brands.
We believe in the power of &. Corporate & human, purposeful & profitable, ambitious & inclusive. With empowered working, genuine flexibility, and award-winning development, we back our people to do their best work in the way that works for them.
You’ll find real collaboration here, not just words. Access to multi-brand experiences, diverse expertise, modern tech, and a culture that encourages you to think boldly, be yourself, and shape a career that excites you.
Ready to unlock your potential for good? Join Ampa Group and be part of what comes next.
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