Cleanology
Telemarketing Executive
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Business Lead Generation Executive
Hybrid/Office Role | AI Prospecting | Inbound Leads | Telemarketing | Self-Generated New Business
Salary: £40,000–£45,000 per annum
Bonus: Up to £6,000 per annum, paid monthly against agreed targets
OTE: Up to £51,000 per annum
About the Role
Cleanology is looking for an ambitious, commercially minded Business Lead Generation Executive to join our growing Sales and Growth team.
This isn't a traditional telemarketing role. We're looking for someone who can combine AI, digital prospecting, inbound lead management, LinkedIn, market intelligence, and good old-fashioned telephone sales to identify opportunities and open doors with potential clients.
Key Responsibilities
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AI & Intelligent Prospecting
- Using AI tools to research organisations, sectors, prospects, and decision-makers.
- Identifying potential contract opportunities and trigger events.
- Building targeted prospect lists and account intelligence.
- Using data to identify where the strongest opportunities are likely to exist.
- Developing personalised approaches to target prospects.
- Combining AI research with human judgement and direct engagement.
- Helping us continually improve how technology is used across our lead-generation activity.
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Self-Generated New Business
- Research and identify target organisations.
- Find the relevant Facilities, Property, Procurement, and senior decision-makers.
- Make targeted outbound calls.
- Introduce Cleanology and establish potential requirements.
- Identify contract renewal and procurement dates.
- Re-engage previous prospects and dormant opportunities.
- Develop relationships over time rather than relying on one-off calls.
- Secure qualified appointments for our Business Development team.
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Inbound Lead Management
- Responding quickly to website and digital enquiries.
- Qualifying the opportunity properly.
- Understanding the client's requirements, timescales, and potential contract value.
- Following up proactively.
- Allocating qualified opportunities to the appropriate salesperson.
- Tracking every lead through to a clear outcome.
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LinkedIn & Digital Prospecting
- Using LinkedIn Sales Navigator and digital prospecting to:
- Identify target decision-makers.
- Build stakeholder maps within key organisations.
- Develop targeted connections.
- Engage prospects with relevant messages and content.
- Identify people engaging with Cleanology's content.
- Nurture relationships until the timing is right for a commercial conversation.
- Work with Marketing on targeted sector campaigns.
- Using LinkedIn Sales Navigator and digital prospecting to:
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Market & Tender Intelligence
- Researching:
- Contract renewal dates and previous tender activity.
- Procurement routes.
- Managing agents and property portfolios.
- Public and private sector opportunities.
- Competitor wins and losses.
- Target sectors and geographical opportunities.
- Organisations entering the market or reviewing their FM arrangements.
- Researching:
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Salesforce, Data & Pipeline
- Maintaining accurate sales information within Salesforce.
- Ensuring:
- Leads and opportunities are properly recorded.
- Contacts and decision-makers are accurate.
- Opportunity values, stages, and next actions are current.
- Prospecting activity is visible.
- Lead sources and conversion rates can be measured.
- Pipeline reporting is accurate.
What Success Looks Like
- Qualified new business opportunities generated.
- Qualified appointments secured.
- Value of pipeline created.
- Self-generated opportunities.
- Inbound lead conversion.
- Outbound prospecting effectiveness.
- LinkedIn-generated opportunities.
- Dormant opportunities successfully reactivated.
- Lead-to-opportunity conversion.
- Quality and accuracy of CRM information.
- Contribution to Cleanology's overall growth pipeline.
Who We're Looking For
You might currently work in:
- Lead Generation
- Internal Sales
- Business Development
- Telemarketing
- Appointment Setting
- Sales Development
- Digital Prospecting
- B2B Sales
You'll ideally be:
- Confident speaking with senior decision-makers.
- Comfortable making outbound calls and opening new conversations.
- Persistent without being pushy.
- Naturally curious and good at research.
- Target-driven and commercially focused.
- Comfortable working with CRM systems such as Salesforce.
- Familiar with LinkedIn and Sales Navigator.
- Interested in AI and how it can improve sales prospecting.
- Organised and disciplined with follow-up.
- Comfortable working independently in a hybrid environment.
- Able to turn research and information into action.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience within facilities management, cleaning, property, or outsourced services would be an advantage, but isn't essential.
Why This Role Is Different
We don't want somebody sitting with a database simply making hundreds of untargeted calls. We want someone who can think:
- Research the account.
- Use AI.
- Understand the organisation.
- Find the right person.
- Identify the opportunity.
- Make the call.
- Start the conversation.
- Create the lead.
- Follow it through.
About Cleanology
Cleanology is an established and growing UK cleaning and facilities services business with ambitious plans for the future. Our growth strategy is built around targeted sectors, strong client relationships, intelligent business development, and a determination to do things differently. Our values are:
- Right for our people.
- Right for the planet.
- Right for your future.
If you're commercially hungry, confident on the phone, comfortable with technology, and excited about combining AI with human-led business development, we'd like to hear from you. Come and help us find Cleanology's next great client.
At Cleanology, we are committed to creating an inclusive workplace where everyone is treated with dignity and respect. We welcome applications from people of all backgrounds, experiences, and identities. We encourage candidates who may not meet every listed requirement to apply if they believe they could succeed in the role. Reasonable adjustments are available throughout the recruitment process and employment.
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