Avolta
Temporary Global Digital Content and Social Specialist (9 months)
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Avolta
At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence.
Born from the combination of Dufry and Autogrill, Avolta is redefining the travel experience through the dedication and expertise of our diverse workforce. Across 73 countries and 1,000 locations, our teams bring energy, creativity, and commitment to delivering world-class travel retail and food & beverage experiences.
We operate across multiple channels - including airports, motorways, cruise ships, ports, railways, and more - offering endless opportunities for collaboration and growth. Our people are empowered to make an impact, supported by a culture that values teamwork, development, and innovation.
Sustainability and social responsibility are embedded in our strategy, ensuring we grow in a way that benefits both our employees and the communities we serve.
Are you looking for a dynamic, international career where your contributions truly matter? Join Avolta and be part of a team that’s shaping the future of travel - together.
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Global Digital Content & Social Specialist
Location: Bedfont Lakes, UK
Department: Global Digital & Loyalty
Purpose
The world of Duty Free Shopping is changing – and Avolta is leading the change. Working within the Global function, the Global Social & Content Specialist will be responsible for helping to drive and innovate the digital content offering amongst the business’ ecommerce platforms – Reserve & Collect, and Club Avolta – loyalty program, social media, app and CRM. We are elevating every online touch point for Avolta; and creating an inspirational and aspirational brand experience for the customer. Join us as we elevate the digital experience of the world’s leading travel retailer!
Responsibilities:
- Providing and implementing creative ideas and solutions for digital content across different channels (Reserve & Collect, Club Avolta, Digital Marketing, App, CRM)
- Developing and evolving our brand’s presence on B2C social media (Facebook, Instagram and TikTok) at global level
- Ensuring the content is high-quality, reflects best practice, and is delivered to deadlines
- Working closely with the business’ global and local divisions to create content that is social-trend led, data-driven, targeted, high-quality, adhering to tone of voice
- Responsible for validating briefs and working with our creative agencies to deliver content to the brand guidelines
- Help to build best-in-class social campaigns to complement our in-store marketing calendar
- Lead our global influencer campaigns with the support of our third-party partners
- Own our global platforms for analytics and social listening
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Skills & Experience:
- Social media management experience.
- Content creation and copywriting.
- SEO fundamentals.
- Analytics reporting.
- Video editing and asset production.
- Strong stakeholder management.
- Experience working across international markets.
- 2-4 years of experience.
KPIs:
- Social engagement rate
- Follower growth
- Content reach
- Website traffic from social
- App engagement
- Loyalty member engagement
- Campaign delivery and content production efficiency
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