BD
Territory Manager, Continence Care - Merseyside, Cheshire, Staffordshire and North Wales
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Job Description
Make an impact in Continence Care
Are you a commercially driven sales professional who enjoys creating opportunities, building influential customer relationships and winning new business?
We are looking for a Territory Manager to drive profitable growth across our Continence Care portfolio. This is a proactive, new-business-focused position for someone who can identify unmet customer needs, navigate complex NHS environments and convert opportunities through consultative, value-based selling.
Working as part of an integrated commercial team, you will develop a robust sales pipeline, create strategic territory plans and deliver solutions that generate meaningful value for patients, healthcare professionals and healthcare systems.
Location: Field-based, covering Merseyside, Cheshire, Staffordshire and North Wales
Travel: Up to 80% within the territory
Your key responsibilities
- Identify, develop and convert new business opportunities across target NHS accounts.
- Create and deliver territory growth plans aligned with commercial priorities.
- Build strong relationships with healthcare decision-makers, influencers and other key stakeholders.
- Generate demand through prospecting, networking and purposeful customer engagement.
- Develop and manage a high-quality sales pipeline with sufficient coverage to achieve your objectives.
- Lead discovery conversations to understand customers’ clinical, operational and commercial challenges.
- Present tailored solutions using consultative and value-based selling techniques.
- Maintain accurate customer, opportunity, forecasting and activity information within the CRM system.
- Work closely with cross-functional colleagues to overcome barriers and accelerate customer adoption.
- Deliver against weekly, monthly and quarterly sales priorities.
About you
To succeed in this role, you will bring:
- A proven record of success in field-based sales to the NHS, including winning new business.
- Experience building, managing and converting a sales pipeline.
- The confidence to influence multiple stakeholders within complex organisations.
- Strong commercial awareness, negotiation and account-planning skills.
- Excellent territory management, organisation and execution.
- Experience using CRM systems to manage opportunities and forecasting.
- Previous experience in healthcare, medical devices, pharmaceuticals or another complex B2B sales environment.
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Experience within Urology, Continence or Infection Prevention would be advantageous. Experience selling solutions rather than standalone products, knowledge of NHS or ICB purchasing environments, or a degree-level qualification is also preferred.
What will help you thrive
You will have a genuine passion for winning and the resilience to keep moving opportunities forward. Curious, accountable and action oriented, you will see possibilities where others see barriers and remain focused on achieving results.
You will also be a positive team contributor who embraces change, takes ownership of commitments and keeps the customer at the centre of every commercial conversation.
Ready to take the next step?
If you are an ambitious sales professional looking for the opportunity to develop new business and create meaningful value within Continence Care, we would be delighted to hear from you.
BD is proud to be certified as a Top Employer 2026 in United Kingdom, reflecting our commitment to creating an exceptional working environment.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
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To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
GBR Crawley
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
£43,300.00 - £66,025.00 GBP Annual
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