Territory Manager, East Anglia and Essex

Job Purpose

In this field-based role, you will be accountable for developing and growing the assigned territory, delivering sales, market share, and KPI objectives across the Richardson Portfolio. You will build strong customer relationships across hospitals and community settings and drive formulary pull-through.

Responsible for navigating the health system(s) in your assigned territory, you will build a network of advocacy with key stakeholders locally and across Integrated Care Boards (ICBs). You will be responsible for a varied portfolio that includes Advanced Wound Care, I.V Therapy products, and Procedure Packs.

To maximise sustainable territory growth through comprehensive business planning, strategic implementation, and effective customer engagement. The Territory Manager will develop trusted relationships with key clinical and commercial stakeholders, deliver compelling clinical and product value, and ensure Richardson is recognised as the Partner of Choice.

Collaboration with Clinical, Marketing, and Head Office teams to align strategies, deliver measurable business impact, and strengthen the company’s market position to achieve our ambitious growth objectives.

Key Accountabilities

• Develop comprehensive business plans to optimise account growth, including territory mapping, customer priorities, opportunity pipelines, competitor activity, and key decision maker targeting.
• Build robust implementation plans that provide excellence in execution, formulary pull-through, and regular review of progress against agreed objectives, adapting to market requirements.
• Work closely with your sales, clinical, and head office teams to support account wins, customer engagement, and formulary pull-through.
• Consistently achieve agreed sales targets and KPIs and demonstrate ownership of territory performance.
• Maintain accurate use of the company CRM system and utilise all available market data resources to identify growth opportunities, plan, prioritise, and manage the territory effectively.
• Ensure a comprehensive understanding of company products and competitors, allowing you to upskill customers, through exceptional presentation, questioning, and listening skills.
• Build outstanding customer relationships with clinicians, procurement, tissue viability, vascular, and other key stakeholders across ICBs, so Richardson is recognised as the ‘Partner of Choice’.
• Deliver current marketing messages and materials to promote the correct use of Richardson products, add value, and maximise adoption.
• Organise and manage customer meetings, study days, and exhibitions within the territory, delivering professional and engaging digital and in-person presentations to a high standard.