Legends Global (Europe)
Theatre Marketing Manager
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The Role
The Theatre Marketing Manager is responsible for driving marketing excellence, digital capability, and commercial performance across the UK theatre portfolio. Working closely with venue teams, senior operational leaders, promoters, and producers, the role ensures a consistent and effective approach to marketing that maximises ticket sales, audience growth, on-site revenue, and the successful delivery of new products and investments. The role also acts as a centre of expertise for theatre marketing, developing best practice, strengthening stakeholder relationships, and supporting the performance of venues across the network.
The Responsibilities
- Lead marketing best practice across the theatre portfolio, establishing consistent standards, tools, and processes, while coaching and supporting venue marketing teams to improve capability and performance.
- Drive digital marketing excellence, enhancing the use of social media, CRM, paid media, SEO/SEM, websites, and reporting frameworks to improve audience engagement, campaign effectiveness, and return on investment.
- Optimise ticket sales performance, monitoring sales and marketing data, identifying underperforming shows, developing targeted sales-driving activity, and aligning closely with ticketing partners and strategy teams.
- Build and manage strong relationships with promoters, producers, and touring companies, ensuring collaborative campaign planning and maximising the effectiveness of joint marketing investment.
- Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote hospitality, and premium offerings, and ensure successful introduction of new investments and experiences.
- Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting, and drive continuous improvement across the theatre estate.
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What we're looking for
Experience & Knowledge
- Significant marketing experience within theatre, performing arts, receiving houses, or producing environments.
- Strong understanding of theatre ticketing models, audience development, subscription schemes, and customer engagement strategies.
- Proven experience building effective relationships with producers, promoters, and touring theatre companies.
- Experience supporting premium hospitality, commercial products, and revenue-generating initiatives.
Skills & Capabilities
- Strong digital marketing expertise across CRM, social media, paid media, website performance, and audience growth.
- Ability to analyse ticketing, sales, and marketing data to drive decision-making and commercial performance.
- Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
- Strong leadership, coaching, and communication skills, with the credibility to drive best practice and capability development across a network.
Commercial & Desirable Experience
- Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth, and on-site revenue.
- Experience working closely with ticketing partners and leveraging performance insights to optimise results.
What can we offer?
- 🏖️ 25 Days Annual Leave – Work hard, rest well.
- 👪 Life Assurance – Peace of mind knowing your loved ones are protected.
- 🏦 5% Pension Contribution – Helping you prepare for a bright future.
- 🏥 Healthshield Cover – Support with dental, physio, counselling, and more for you and your children.
- 🧠 Employee Assistance Programme – AXA Health support whenever you need it.
- 👓 Eye Care Support – Vouchers and contributions towards glasses.
- 🚴 Cycle to Work Scheme – A greener, healthier commute.
- 💸 Employee Referral Scheme – Recommend great people and get rewarded.
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Recruitment Process Outlined
- 1st Stage - Introductory call with Talent Team.
- 2nd Stage - Interview with VP of Marketing
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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