TikTok
TikTok Commerce- Campaign Manager
London
Posted about 20 hours ago
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Responsibilities
- Understand and develop campaign strategies that serve as a core lever towards the growth of TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution
- Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns.
- Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode.
- Organize and coordinate cross-departmental resources to define and support business growth campaign activities
- Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization
- Cooperate with the cross-team to amplify the influence of brand IP among partners and users.
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Qualifications
Minimum Qualifications:
- Strong communication skills and ability to work cross-functionally across multiple projects;
- Proficient in English and Turkish
- Experience in independently planning and executing marketing campaigns, e-commerce campaign;
- Being familiar with TikTok and other content-based platforms or having experience in Commerce is a plus.;
- Experience working with third-party stakeholders, managing creative agencies and brand partner relationships
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Preferred qualifications:
- Minimum Bachelor's Degree or above, Proficient in English
- At least 2 years of experience in commerce.
- Excellent writing skills, planning, copywriting, live content planning or editing work experience, or large company marketing planning experience.
- Keen user product awareness, familiar with interactive products such as TikTok and Instagram, like to understand and accept new things, have a wide range of interests, and are mindful to hot topics and news hotspots;
- Strong executive ability, communication ability, and can quickly get the results.
- Excellent communication and resource integration skills
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Skills
Campaign Strategy
IP Marketing
E-commerce
Cross-functional Coordination
Market Analysis
Stakeholder Management
Copywriting
Content Planning
English Proficiency
Turkish Proficiency
Project Execution
Resource Integration
Location