Social Paradigm Group
Tiktok Lead
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TikTok Lead
Social Paradigm Group
Location: Fully Remote (UK)
Salary: £40,000 – £45,000 DOE
Employment Type: Full-Time
Our Mission
Social Paradigm Group is the result of two of the UK's leading D2C agencies - Social Nucleus and Paradigm Media - merging to form a single group built around one goal: helping ambitious ecommerce brands grow profitably.
With 60+ brand partners, £50M+ in annual managed ad spend, proprietary tech built in-house (AdSynth and eCompass), and elite teams across paid media, creative, email and strategy, we're building something no other agency group in the UK has under one roof.
The Role
We're hiring a TikTok Manager to build and own our TikTok and TikTok Shop service from the ground up at Social Paradigm Group.
This isn't a role where you slot into an existing process and manage what's already there. You'll be coming in to define how SPG does TikTok - building the strategy, establishing the frameworks, onboarding clients, and creating a service that the wider group can take to market with confidence. TikTok Shop in particular represents a significant commercial opportunity and you'll be the person who shapes how we deliver it.
As the channel grows, so does your team. This role has a clear trajectory into a leadership position — you'll eventually be hiring and managing the people who sit beneath you, so we're looking for someone who thinks beyond execution and has the ambition and capability to lead.
If you're an experienced TikTok specialist who wants genuine ownership, the chance to build something meaningful, and a team to grow around you - this is the role.
What You'll Do
Building the TikTok Service
- Define and build SPG's TikTok and TikTok Shop proposition from the ground up
- Develop the processes, frameworks, and standards that will underpin the service as it scales
- Work with leadership to bring TikTok into new business pitches and expand the offering across the group
- Establish best practices for paid, organic, and shop that the wider team can be trained on over time
- Position SPG as a credible, results-driven TikTok partner in the market
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TikTok Paid Media
- Own and manage TikTok Ads accounts across a portfolio of DTC ecommerce clients
- Build, optimise, and scale paid campaigns with a clear focus on commercial performance
- Develop creative strategies and briefs tailored specifically to TikTok's format and audience behaviour
- Analyse performance data and translate it into clear actions and client recommendations
- Stay ahead of TikTok platform updates, new ad formats, and emerging best practices
TikTok Shop
- Take full ownership of TikTok Shop strategy and execution for SPG clients
- Manage product listings, storefronts, and shop campaigns to drive sales directly through the platform
- Identify and coordinate with relevant creators and affiliates to support TikTok Shop performance
- Monitor shop analytics and optimise based on what the data tells you
Team Leadership & Development
- As the TikTok function grows, take on responsibility for hiring and leading a team beneath you
- Set clear standards, KPIs, and ways of working for the team you build
- Mentor junior team members and create a culture of performance and continuous learning
- Work collaboratively with Creative Strategists, Designers, and Paid Media Managers across the group
Client & Collaboration
- Manage client relationships directly - communicating confidently via Slack, Google Meet, and beyond
- Contribute TikTok expertise into wider team conversations, planning sessions, and pitches
- Be the internal authority on TikTok - the person the rest of the team comes to
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What We're Looking For
- Proven hands-on experience managing TikTok Ads for DTC or ecommerce brands
- Strong working knowledge of TikTok Shop - setup, management, and growth
- A track record of building or improving processes, not just following them
- Experience with creator and affiliate coordination is a strong bonus
- Early leadership or mentoring experience - you've either managed people before or you're ready to
- Commercially minded - you understand that performance is the only metric that matters
- Confident managing client relationships at a senior level
- Highly organised and able to manage multiple accounts and workstreams simultaneously
- Genuinely passionate about TikTok - you're on it, you understand it, and you have a clear point of view on where it's going
What Success Looks Like
- A clearly defined, scalable TikTok service that SPG can sell and deliver with confidence
- TikTok and TikTok Shop accounts performing and growing for every client you manage
- Clients who see you as their go-to expert and strategic partner on the platform
- A growing team underneath you, operating to the standard you've set
- TikTok established as a core, commercially significant channel within the group
What You'll Get
- £40,000 – £45,000 base salary DOE
- Clear growth plan - this role evolves into heading up the TikTok team as the function scales
- 30 days holiday + bank holidays + your birthday off (41 days total)
- Fully remote working
- Dedicated development budget and all training provided
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