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TikTok Live Moderator - Part Time - Freelance
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About the Role
We’re looking for an organised, proactive and commercially minded TikTok Shop LIVE Moderator to support our TikTok LIVE shopping sessions.
You’ll work closely with our LIVE hosts behind the scenes to make sure each session runs smoothly, keeps viewers engaged and ultimately drives as many sales as possible.
This is a fast-paced role where you’ll be managing the LIVE in real time, from pinning products and answering questions in the comments to communicating with the host, pushing promotions and identifying opportunities to increase engagement and conversion.
Key Responsibilities
- Moderate TikTok Shop LIVE sessions and support the host throughout each stream.
- Monitor the LIVE chat and respond to viewer questions quickly and accurately.
- Pin and unpin products at the right moments based on what the host is discussing.
- Share key product information, offers, discount codes and promotions within the chat.
- Communicate with the host throughout the LIVE to flag questions, requests, stock updates and opportunities.
- Help create urgency around promotions, limited stock, vouchers and LIVE-exclusive offers.
- Keep the chat active and encourage viewers to comment, ask questions and interact with the stream.
- Identify products performing particularly well and help the host capitalise on momentum.
- Monitor viewer numbers, engagement, clicks and sales throughout the session.
- Ensure product links, pricing, discounts and promotions are correct before going LIVE.
- Support with basic troubleshooting if any issues arise during a stream.
- Help maintain a positive, engaging and brand-safe environment within the comments.
- Review LIVE performance and feed back learnings around products, questions, viewer behaviour and conversion.
- Work with the wider TikTok Shop team to continuously improve LIVE formats and performance.
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What We’re Looking For
- Confident using TikTok and a strong understanding of how TikTok LIVE works.
- Comfortable working in a fast-paced environment and managing multiple things at once.
- Quick thinker who can react to what is happening during a LIVE.
- Strong written communication skills and confident engaging with customers online.
- Organised, reliable and highly attentive to detail.
- Commercial mindset with an interest in e-commerce, social commerce and sales.
- Comfortable looking at performance data and identifying what is working.
- Able to communicate clearly with LIVE hosts while they are presenting.
- Available to work around LIVE schedules, which may occasionally include evenings or weekends.
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Previous experience with TikTok Shop, LIVE shopping, e-commerce, social media moderation or customer service would be beneficial, but isn’t essential.
What Success Looks Like
A great LIVE Moderator does much more than manage comments. You’ll become the host’s right hand during every session keeping the LIVE organised, maintaining engagement and spotting opportunities to drive more clicks, conversions and sales.
You’ll play a key role in helping us build a strong TikTok LIVE operation and continually improve the performance of every stream.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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