F&F Stores Ltd
TikTok Sales and Growth Lead
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About Us
F&F Stores Ltd./Gettrend is a rapidly expanding E-commerce business. We offer a large selection of items for the whole family, ranging from toys, fashion, home accessories and beauty via popular E-commerce marketplaces and our own e-commerce website.
Location: Office-based, in Milton Keynes
Contract: Full-time, Permanent
Number of vacancies: 1
Salary: Up to £40,000
Report to: Director
As the TikTok Sales and Growth Lead, you will act as the business owner for our TikTok channel. You’ll be responsible for setting strategy, leading execution, and ensuring TikTok becomes a major revenue stream for the company. You will guide the operations team on product launches, inventory planning, promotions, and new growth strategies, while directly managing influencers, campaigns, and paid ads to maximise sales performance.
Key Duties
- Take full responsibility for sales and revenue performance on TikTok, setting ambitious growth targets and delivering results.
- Define TikTok growth strategy and guide cross-functional teams (operations, studio) to align efforts for maximum impact.
- Optimise product listings, pricing strategies, promotions, and campaigns to maximise conversions.
- Work closely with the operations team to ensure product readiness, supply chain alignment, and launch strategies for new products.
- Build and scale partnerships with creators, affiliates, and influencers to drive consistent traffic and sales.
- Develop, execute, and optimise TikTok paid media campaigns with a strong focus on ROI.
- Monitor KPIs, analyse performance, and implement insights to continually improve growth strategies.
- Stay ahead of TikTok trends, algorithm shifts, and competitor moves to keep the brand relevant and competitive.
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Qualifications
- 3+ years in e-commerce growth roles with proven experience in TikTok Shop, TikTok paid ads, or influencer-driven commerce.
- Background in Amazon FBA or marketplace operations with deep understanding of how to scale from Amazon to TikTok.
- Demonstrated ability to own revenue targets and deliver measurable business results.
- Strong leadership skills, able to guide operations and cross-functional teams with clear direction.
- Expertise in TikTok algorithms, social commerce, and content-driven sales funnels.
- Strong negotiation and relationship-building skills with influencers/affiliates.
- Data-driven, entrepreneurial, and comfortable working in a fast-paced, high-growth environment.
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Benefits
- Casual dress
- On-site parking
- Employee Assistance Programme
- Bright Exchange
- Regular social events including summer & end of year parties.
- Spontaneous employee well-being treats
- An Amazon Birthday voucher
- Vouchers at Christmas to shop with F&F
- Staff Purchases
- NEST Pension
- Private medical insurance with Vitality health with various benefits including discounts on a gym membership
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