Vidrate
TikTok Shop & Content Manager
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About Vidrate
Vidrate is a fast-growing British FMCG brand on a mission to make drinking water anything but boring.
We’re growing rapidly across eCommerce, retail and social commerce, and we’re looking for a TikTok Shop & Content Manager to help take our social presence and TikTok Shop to the next level.
This is a hands-on, highly creative role for someone who loves making content, is confident on camera and understands how great content can drive real commercial results.
You’ll play a key role in growing Vidrate across TikTok, TikTok Shop and our wider social channels - creating daily content, hosting LIVE streams, managing our TikTok Shop and supporting some of our biggest campaigns, launches and commercial opportunities.
You’ll have genuine ownership of the channel and the opportunity to become one of the recognisable faces of Vidrate.
The Role
You’ll be responsible for the day-to-day growth, content and commercial performance of Vidrate on TikTok and TikTok Shop.
From creating scroll-stopping content and hosting LIVE streams to managing GMV Ads and identifying new opportunities to increase sales, you’ll sit at the heart of one of our most exciting growth channels.
We’re looking for someone who can combine creativity, personality and commercial thinking - someone who wants to make great content, but also wants to see that content translate into customers and revenue.
Key Responsibilities
Content Creation
- Create engaging, entertaining and high-energy TikTok content on a daily basis
- Be a confident, natural and engaging on-camera personality and become one of the faces of Vidrate
- Develop creative concepts, hooks, formats and ideas designed to drive views, engagement and sales
- Film, edit and publish high-quality short-form video content
- Create content around products, launches, campaigns, trends and relevant cultural moments
- Repurpose and adapt content for Instagram, Facebook and LinkedIn where appropriate
- Stay ahead of TikTok trends, sounds, formats and emerging content styles
- Continuously test new creative ideas and use performance data to improve content
- Bring new ideas to the table and have the confidence to try things that haven't been done before
TikTok LIVE
- Host 2–3 hours of TikTok LIVE per day
- Create engaging LIVE formats that encourage viewers to stay, interact and purchase
- Confidently present Vidrate products, offers, launches and promotions
- Engage with viewers, answer questions and build a genuine community around the brand
- Test different LIVE formats, offers and approaches to improve performance
- Monitor LIVE performance and identify opportunities to increase revenue, engagement and conversion
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TikTok Shop & Commercial Growth
- Own the day-to-day management and growth of Vidrate’s TikTok Shop
- Manage and optimise GMV Ads to drive profitable sales
- Ensure products, listings, pricing, offers and content are accurate, engaging and commercially effective
- Manage TikTok Shop promotions, campaigns and product launches
- Monitor key performance metrics including revenue, conversion, traffic, CPA/ROAS and customer acquisition
- Identify opportunities to increase TikTok Shop revenue and improve overall channel performance
- Work closely with the wider marketing team to align TikTok activity with wider commercial objectives
- Use performance data and insights to continually improve our content and social commerce strategy
Campaigns & Brand
- Work closely with the marketing team on campaigns, launches, partnerships and wider brand activity
- Bring creative ideas and concepts to campaigns from development through to execution
- Ensure all content is consistent with Vidrate’s brand identity and tone of voice
- Maintain a high level of attention to detail across video, captions, products and messaging
- Help build Vidrate into a recognisable and engaging social-first brand
What We’re Looking For
We’re looking for someone who is:
- Confident, natural and engaging on camera
- Energetic, enthusiastic and comfortable being the face of a growing brand
- Creative, curious and full of ideas
- Experienced in creating short-form social content
- Comfortable filming, editing and publishing their own content
- Confident using TikTok and understands what makes content perform
- Familiar with TikTok Shop and social commerce
- Comfortable working with GMV Ads and performance-driven advertising
- Commercially minded and interested in driving sales, not just views
- Comfortable hosting LIVE streams for extended periods
- Self-motivated and able to take ownership of a channel
- Organised, reliable and highly detail-oriented
- Flexible and able to adapt quickly to changing marketing priorities
- Excited by the opportunity to work in a fast-growing, ambitious business
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Most importantly, we’re looking for personality.
You don’t need to be perfect on camera. You need to be authentic, entertaining, confident and willing to have a go.
We want someone who can pick up a camera, come up with an idea and make something people actually want to watch.
If you’re the sort of person who sees a TikTok trend and immediately thinks “we could do that for Vidrate”, you’ll probably fit in very well here.
Working Hours
- Core company hours: 8:30am–4:30pm, Monday to Friday
- Flexibility will be required around LIVE streaming, campaigns, launches and key marketing activity
- Occasional evening or weekend activity may be required depending on campaign and LIVE schedules
What We Offer
- Salary from £30,000-£35,000 per year, dependent on experience
- Strong performance-based bonus incentive
- Holiday entitlement plus Bank Holidays
- Free Vidrate products
- Company events
- Opportunity to grow with one of the UK’s fastest-growing FMCG brands
- A highly creative role with genuine ownership and visibility
- The opportunity to become a recognisable face of the Vidrate brand
- Supportive, energetic and ambitious team environment
- Significant opportunity for career progression as our social commerce operation grows
- The opportunity to directly influence and grow one of Vidrate’s key commercial channels
Location
On-site - Keighley, West Yorkshire
Job Type
Full-time
Experience
- Content creation: 2 years preferred
- Video editing: 1 year preferred
- TikTok / TikTok Shop experience: preferred
- TikTok LIVE experience: preferred
- Experience with paid social / GMV Ads: preferred
We’re more interested in what you can create and what you can achieve than simply how long you’ve been doing it.
Education
GCSE English & Maths (or equivalent)
Pay
From £30,000-£35,000 per year, dependent on experience, plus performance-based bonus.
If you’re creative, confident, commercially minded and think you’d be great in front of a camera, we’d love to hear from you.
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