TikTok
TikTok Shop - Home and Living Account Manager / Category Manager , London
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Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers, and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The E-commerce Account Management (AM) team owns merchant success on TikTok Shop (TTS) across growth, category development, reporting, and cross-functional collaboration. You will support merchants through all stages of their lifecycle on the platform.
Joining the industry team will provide a holistic view of how to grow and scale mid-to-big-size merchants on TikTok Shop while working closely with creators and internal stakeholders.
Within Home & Living, we work with key merchants offering products across categories such as Toys, Furniture, Textiles, Kitchenware, Home Improvement, and more.
Responsibilities:
- Own one of the Home & Living categories, driving sales growth, seller management, and category initiatives. Build category strategy, define priorities, and manage performance.
- Develop the category by improving policies, product selection, and the overall ecosystem. Research trends, market themes, and competitors to provide insights and recommendations on key promotions, products, and brands. Become the expert and point of reference for the category within the team.
- Partner with the BD team to support onboarding of key merchants. Identify potential partners, advise on onboarding solutions (business models, creator affiliation, merchant education), and follow up on progress.
- Work cross-functionally with internal teams and external partners to improve your category and the broader TikTok Shop business.
- Collaborate with Creator and Agency teams to enable sellers to produce strong content that attracts new customers.
- Become an expert user of tools for reporting, budget control, promotional spend, and content management.
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Qualifications
Minimum Qualifications
- Relevant experience in Business Development, Sales, Account Management, or Seller/User Acquisition or equivalent fields.
- Strong interpersonal, communication, and negotiation skills; logical thinking and analytical capability (data manipulation, Excel).
- Customer-focused mindset and experience in client-facing roles.
- Ability to work in a fast-paced, dynamic environment whilst remaining collaborative, entrepreneurial, and self-driven.
- Strong attention to detail with the ability to make fast decisions; effective and creative problem-solving skills.
Preferred Qualifications
- Bachelor’s degree or above; e-commerce internship or industry experience desirable.
- Strong understanding of content platforms (TikTok, Instagram, YouTube, etc.).
- Experience working with e-commerce platforms and knowledge of marketplace dynamics.
- Data-driven, strong execution, clear communication, good collaboration, and solid time management.
- Ability to thrive in ambiguity and adapt quickly to change.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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