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Tiktok Shop Manager
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Global TikTok Shop, D2C & CRM Manager
£60,000-75,000
London | Hybrid (4 days in office)
Our client is a high-growth, digitally led consumer brand expanding rapidly across global markets. With social commerce at the heart of its strategy, the business is investing heavily in owned channels, creator ecosystems, and data-driven customer engagement. You’ll join at a pivotal moment, shaping how the brand scales internationally through TikTok Shop, strengthens its D2C performance, and builds long-term customer value through CRM excellence.
The Global TikTok Shop, D2C & CRM Manager will lead global performance across TikTok Shop, D2C eCommerce, and lifecycle marketing, driving revenue growth, optimising conversion, and maximising customer retention across key markets.
Role Highlights
- Own and scale TikTok Shop globally across UK, EU, and US markets
- Drive revenue via merchandising, creators, affiliates, and live shopping
- Manage D2C site performance including trading, launches, and optimisation
- Lead CRM strategy across email and SMS to improve retention and LTV
- Execute global campaigns, promotions, and trading calendar activity
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You Will Need
- Proven success growing TikTok Shop or social commerce channels
- Strong D2C eCommerce experience (e.g. Shopify environments)
- Hands-on CRM/lifecycle marketing expertise (e.g. Klaviyo)
- Data-driven mindset with strong CRO and testing experience
- Experience managing multi-market or global digital performance
Why You’ll Love It
- High-impact role owning a priority global revenue channel
- Clear opportunity to scale markets and shape international growth
- Collaborative exposure across brand, commercial, and tech teams
- Fast-moving environment where ideas translate into action quickly
- Competitive salary, bonus, and strong long-term progression potential
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Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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