5. Performance, Experimentation & Learning

• Create a full-funnel measurement framework spanning reach, traffic, creator productivity, affiliate performance, conversion, GMV, margin, new customers and repeat behaviour.
• Maintain a disciplined test-and-learn roadmap across products, bundles, promotions, content, creators, LIVE, media and new platform features.
• Turn performance data into clear actions, investment choices and senior-level recommendations.
• Document pilot learning and build practical standards, toolkits and playbooks for future brands and markets.

6. Organisational Leadership & Education

• Act as the internal authority on TikTok Shop and discovery-commerce, keeping the business ahead of platform and consumer change.
• Educate and mobilise stakeholders across functions and markets, explaining what the channel requires and enabling faster, better-informed decisions.
• Establish clear governance, roles, routines and ways of working across local, regional and global teams.
• Champion an entrepreneurial mindset: move with pace, make decisions with imperfect information, manage risk and learn quickly.

PROFILE, SKILLS AND EXPERIENCE REQUIRED

Essential experience:

• Strong hands-on experience owning and growing TikTok Shop, social commerce or an adjacent marketplace channel.
• Demonstrable commercial trading ownership, with experience managing revenue, GMV, profitability, conversion, promotions and performance levers.
• Experience working across creator or affiliate commerce, content, media and marketplace operations.
• Ability to use data to diagnose performance, prioritise opportunities and turn insight into action.
• Track record of building or scaling a newer channel, proposition or operating model.
• Experience managing agencies and senior external platform or commercial partners.

The mindset we are looking for:

• Entrepreneurial and highly accountable, energised by building something where the playbook is still being written.
• Commercially ambitious while attentive to brand equity, customer experience and profitability.
• Comfortable operating at both strategic and hands-on levels, from a senior recommendation to solving a Seller Centre issue.
• A persuasive educator and collaborator who can simplify complexity, challenge constructively and mobilise diverse stakeholders.
• Fast, curious and resilient, with sound judgement when certainty is not yet available.

Highly desirable:

• Experience with FBT, TikTok Shop media (e.g. GMV Max), creator affiliates, and LIVE commerce.
• Beauty, fashion, retail or consumer goods experience.
• Experience developing platform joint business plans and building repeatable cross-market playbooks.

BENEFITS

• Generous product allocation & discount to spend on our gorgeous products!
• Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme
• Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary
• We operate an annual bonus scheme, based on personal development plans and business performance
• Flexible Fridays, so you can focus on what is important to you
• Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office
• Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s and exclusive retail discounts
• Monthly access to L&D opportunities to help your continuous development

Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

OUR HIRING PROCESS

Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.

If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

Shiseido UKI - LinkedIn Page: https://www.linkedin.com/company/shiseido-uki/