Happy Yolk
TikTok Shop Operations Consultant
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London / Mostly Remote
Consultancy
About Happy Yolk
Happy Yolk is a social-first creative agency helping ambitious brands grow through social media.
We work as an extension of our clients’ teams, bringing together strategy, creative, content, production, creators, community and social commerce to help brands show up brilliantly across social.
Our work spans TikTok, Instagram, Meta, Pinterest, YouTube and TikTok Shop - from developing social strategies and running always-on channels to creating platform-first content, paid social creative, creator and influencer campaigns, TikTok Shop and affiliate programmes, and larger integrated creative campaigns.
Everything starts with strategy. We combine a deep understanding of platforms, culture and audience behaviour with strong creative thinking and premium production to create work that earns attention and delivers commercially.
The Role
We’re looking for an experienced and commercially minded TikTok Shop Operations Consultant to join Happy Yolk and become our go-to expert for TikTok Shop operations.
Working closely with our account, strategy, creative and social commerce teams, you’ll help our clients maximise the performance, sales and growth of their TikTok Shops - taking ownership of the operational infrastructure that sits behind them.
You’ll oversee and optimise day-to-day TikTok Shop operations, work closely with fulfilment and logistics partners, identify opportunities to improve performance and help us build processes that allow our clients’ shops to run as smoothly and autonomously as possible.
Although you’ll be joining us as a consultant, we’re looking for someone who wants to become a trusted, core part of the Happy Yolk team - someone we can bring into client conversations, collaborate with closely and rely on as we continue to grow our TikTok Shop offering.
What You’ll Do
TikTok Shop Operations
- Take ownership of the day-to-day operational running of our clients’ TikTok Shops.
- Manage the TikTok Shop product catalogue, including listings, SKUs, pricing, variants, stock availability and product information.
- Monitor orders, cancellations, returns, fulfilment performance, stock levels and other key operational metrics.
- Ensure shops remain operationally healthy and compliant with TikTok Shop requirements.
- Identify issues quickly and take ownership of resolving them.
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Fulfilment & Logistics
- Oversee Fulfilled by TikTok (FBT) and other fulfilment models across our clients’ shops.
- Manage relationships with 3PLs, warehouses, couriers and external operational partners.
- Ensure inventory, warehousing and fulfilment processes are working effectively.
- Identify and resolve operational bottlenecks including delayed orders, warehouse errors, courier issues, stock discrepancies and failed deliveries.
- Work with partners to improve processes and prevent issues.
Campaign & Trading Planning
- Work closely with our creative, account and social commerce teams to prepare TikTok Shop operations for campaigns, promotions and product launches.
- Plan for major retail and trading moments including Black Friday, Christmas, peak periods and TikTok Shop promotional events.
- Ensure sufficient stock is available ahead of planned activity and flag potential issues early.
- Help forecast demand and make sure operational planning supports our wider commercial ambitions.
- Ensure our creative and affiliate activity is supported by the right products, stock and fulfilment infrastructure.
Performance & Growth
- Regularly review shop performance and identify opportunities to improve operational efficiency, customer experience and commercial performance.
- Use TikTok Shop data and platform insights to make practical recommendations.
- Identify where operational issues may be impacting sales, conversion or shop health.
- Work with the wider team to turn those insights into clear actions.
- Help us understand what’s working, what isn’t and where we should focus next.
Processes & Reporting
- Provide clear reporting and updates to the Happy Yolk team and clients.
- Flag risks, issues and opportunities proactively rather than waiting for them to become problems.
- Keep up to date with changes to TikTok Shop policies, fulfilment requirements, platform functionality and best practice, advising the wider team where relevant.
What We’re Looking For
We’re looking for someone who has:
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- Hands-on experience managing TikTok Shop operations.
- A strong understanding of TikTok Shop, FBT and marketplace order fulfilment.
- Experience across e-commerce operations, fulfilment, warehouse management or logistics, ideally within a fast-paced DTC, marketplace or social commerce environment.
- Experience managing product catalogues, SKUs, inventory and stock.
- Strong experience working with 3PLs, warehouses, couriers and fulfilment partners.
- Confidence working across both systems and data - from catalogue management through to warehouse dispatch and fulfilment performance.
- A good understanding of the commercial side of TikTok Shop and how operational decisions impact growth, margin and customer experience.
- Strong analytical and problem-solving skills.
- Excellent organisation and attention to detail.
- Confidence communicating directly with clients and external partners.
- The ability to work independently, take ownership and make things happen.
- A proactive mindset you spot potential problems, investigate them and find solutions before they escalate.
Working With Happy Yolk
We work with a brilliant network of specialists and want our consultants to feel genuinely embedded in the agency and the work we create.
You’ll work closely with the wider Happy Yolk team, join relevant client and internal meetings and have the opportunity to help shape how we deliver TikTok Shop operations as this area of the agency grows.
We’re a small, ambitious team that genuinely loves making great work. We care deeply about creativity, celebrate each other’s ideas and all roll our sleeves up to make things happen. There are no big egos here - just people who enjoy collaborating, solving problems and doing brilliant work for our clients.
This is a consultancy role, primarily working remotely and hours will flex depending on client requirements, launches and busier trading periods. There may also occasionally be opportunities to join us at our Shoreditch studio or attend client meetings in person.
If you’re a TikTok Shop operations expert who loves making complicated things run brilliantly behind the scenes, we’d love to hear from you.
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