AMOREPACIFIC
TikTok Shop Specialist
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COMPANY DESCRIPTION
AMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.
AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world.’ Every member of the company has faith and pride that what they do is contributing to building a better world.
Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream
- Customer First
- Be the 1st and the Best
- Collaborate with an Open Mind
- Respect Differences
- Act with Integrity
Job Title: Sr. Specialist- TikTok Shop
Minimum Exp: 4+ Years
Job Location: Waterloo(London, United Kingdom)
Job Summary
The TikTok Shop KAM is responsible for managing and growing Amorepacific's TikTok Shop business in the UK. This role oversees day-to-day TikTok Shop operations, GMV performance, affiliate and content commerce, live shopping, and demand planning, while ensuring strong cross-functional collaboration with brand, marketing, supply chain, and external partners. The ideal candidate has hands-on experience with social commerce platforms and a strong understanding of creator-led and affiliate-driven e-commerce.
Principal Accountabilities
Account Management
- Manage daily operations of the TikTok Shop channel in the UK, ensuring smooth and accurate execution.
- Oversee product catalogue accuracy, listing content, and overall shop health.
- Define and execute TikTok Shop strategy by brand, aligned to UK commercial priorities.
- Lead assortment and range strategy in partnership with brand, category, and supply teams.
- Maintain strong relationships with TikTok platform contacts, agencies, and internal teams.
- Support new product launches through seamless setup, merchandising, and operational readiness.
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Sales & Business Performance
- Monitor sell-in, sell-out, pricing, Buy Box share, and profitability KPIs.
- Analyse weekly and monthly performance to identify growth drivers, risks, and corrective actions.
- Work closely with supply chain to manage forecasts, purchase orders, stock availability, and replenishment cycles.
- Lead promotional planning and execution (Deals, Coupons, Prime events, Black Friday, etc.).
- Deliver against aggressive growth targets and commercial KPIs.
Operations & Logistics
- Monitor GMV, sell-out performance, conversion rates, and core commercial KPIs.
- Analyse weekly and monthly performance to identify growth drivers, risks, and corrective actions.
- Work closely with supply chain to manage forecasts, stock availability, and replenishment cycles.
- Lead promotional planning and execution, including platform campaigns, bundles, and seasonal events.
- Deliver against growth targets and commercial KPIs.
Affiliate & Content Commerce
- Own affiliate performance across GMV, content volume, engagement, and conversion.
- Build and manage creator incentive structures that drive sales at pace.
- Partner with influencer marketing teams to turn creators into consistent traffic and conversion drivers.
- Manage the full product lifecycle: launches, pipeline fill, replenishment, run-down, and discontinuation.
- Forecast NPD performance and actively manage slow-moving or at-risk stock.
- Test and optimise content formats and affiliate approaches based on performance data.
Live Shopping & Media
- Manage live-streaming partners to scale frequency, quality, and commercial return.
- Partner with digital and media teams to shape and optimise TikTok Shop media strategy.
- Ensure paid media, live activity, and promotions are aligned to stock and commercial priorities.
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Analytics & Reporting
- Develop reports, dashboards, and performance reviews for internal stakeholders and leadership.
- Consolidate insights from Amazon tools, agency partners, and marketplace analytics.
- Conduct competitive analyses to monitor pricing, product rankings, reviews, and competitor activity.
- Provide data-driven recommendations to improve performance and operational efficiency.
Qualification and Experience
- 4+ experience managing TikTok Shop for a brand, retailer, agency, or marketplace partner.
- Proven experience driving GMV growth, affiliate performance, and campaign execution on TikTok Shop.
- Experience managing TikTok Shop Seller Center, product listings, platform campaigns, promotions, and shop operations.
- Bachelor’s degree in Business, Marketing, E-commerce, Digital Marketing, Retail Management, or a related field.
- Strong understanding of TikTok Shop affiliate ecosystem, creator commerce, and live shopping.
- Experience within beauty, skincare, cosmetics, FMCG, or consumer brands is preferred.
- Strong understanding of UK e-commerce and social commerce landscape.
- Advanced proficiency in Excel and reporting/analytics tools.
Skill Sets
- Strong hands-on experience managing TikTok Shop operations, affiliate programs, live shopping, and platform campaigns to drive GMV growth.
- Excellent stakeholder management and communication skills with experience working cross-functionally with internal teams, creators, agencies, and TikTok platform partners.
- Highly organised, proactive, and adaptable with the ability to manage multiple priorities in a fast-paced social commerce environment.
- Strong commercial and analytical skills with the ability to analyse performance data, manage forecasts, and optimise sales and profitability.
Salary Range
£38,000 PA to £48,000 PA
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