Netflix
Title Marketing Manager
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Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Opportunity
It’s an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 300+ million streaming members in over 190 countries, our approach to Marketing is focused on driving culturally relevant, breakthrough campaigns that pierce the zeitgeist and drive conversation.
We are looking to fill an integral role on the marketing team for a Marketing Manager - UK Film, based in London. This is a great opportunity for a passionate creative marketer with strong stakeholder management experience to join a team that leads the development and launch of marketing campaigns across a diverse range of feature films produced in the UK.
The Role
In this role, you will be a key contributor in strategising, executing and managing 360 marketing campaigns for Netflix films. We strive to not only build campaigns, but transform our properties into culturally relevant brands that connect with consumers and drive passionate followings.
Core Responsibilities
- Lead, and at times support, on launch campaigns for films being produced from the UK -- from global strategy development to creative execution, production to campaign rollout.
- Drive and execute UK campaigns for international films, determining local strategy and crafting culturally relevant tactics
- Act as the creative champion with a holistic vision for leading campaigns, as well as being responsible for the day-to-day (including brief writing, shoot planning, budgeting and managing overall campaign resources)
- Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to share, review, organise and address cross-functional feedback
- Act as the main point of contact with agencies - hire, manage and give feedback to create effective campaigns.
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Who are we looking for?
This role is unique as it needs both a seasoned perspective and a team player attitude. The right candidate balances the vision and the people skills, the creative and the strategic.
Must-have Experience
- Has a proven track record of building world-class creative for films and / or premium entertainment properties - balancing creative innovation with project management discipline in a demanding environment.
- Has experience in forging strong and trusted relationships in high-stakes situations with talent, talent representatives, filmmakers and/or showrunners.
- Is a cross-functional team player who is able to engage, listen and collaborate with internal departments/teams like Publicity, Events, Production, etc. Key to this, the ability to be in lock-step on overall strategy and goals with tight, and often shifting timelines and priorities.
- Has knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and out-of-home/digital out-of-home media). Agency management experience here is a must.
Additional Experience
- Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to out-of-home, digital out-of-home and experiential.)
- Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, AV creative / trailers, and digital / social).
- Experience in theatrical marketing is a plus.
- Is an effective collaborator across multiple teams and able to adapt to evolving priorities, with knowledge and experience building strong cross-functional and stakeholder relationships.
- Has experience of working on multifaceted campaigns or entertainment properties with high commercial relevance in marketing partnerships, consumer products, advertising and brand teams.
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Qualifications
The successful candidate possesses:
- A minimum of 8 or more years of experience in entertainment marketing at a network/studio, or creative agency working on creative campaigns (in strategy, digital, print and audio visual creative).
- Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically dispersed teams.
- Strong communication and analytical skills along with the ability to think strategically and creatively, as well as work effectively in ambiguous situations.
- Passion for film is a must.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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