Crafted Routes
Tour Guide
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Company Description
Crafted Routes Limited designs memorable experiences across London and beyond through engaging walking tours and curated day trips. The company showcases both London’s famous landmarks and lesser known hidden gems, as well as some of the UK’s most scenic destinations. Tours blend local insight, storytelling, and immersive activities to help guests explore, discover, and experience more. Crafted Routes welcomes visitors seeing London for the first time and locals seeking fresh perspectives, creating journeys that highlight culture, history, and authentic experiences.
Role Description
This is a full-time, on-site Tour Guide role based in London, United Kingdom. The Tour Guide will lead walking tours and day trips, providing clear, engaging commentary on landmarks, neighborhoods, and points of interest.
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Responsibilities
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- Welcoming guests
- Delivering safe and well-organised tours
- Managing group dynamics
- Answering questions with patience and professionalism
- Sharing historical and cultural information
- Adapting tours to group needs
- Promoting additional experiences or services when appropriate
- Coordinating with operations staff
- Handling basic tour administration
- Maintaining high standards of customer service
Qualifications
- Ability to conduct Guided Tours, including leading groups, managing itineraries, and ensuring a safe, enjoyable experience.
- Strong Communication skills, with clear spoken English and the ability to present information confidently to diverse audiences.
- Customer Service skills, including empathy, patience, and the ability to respond effectively to guest feedback and requests.
- Knowledge of History, especially London and UK cultural, historical, and architectural topics, with an interest in ongoing learning.
- Basic Sales skills, with the ability to promote tours, upgrades, and related services in a respectful, guest-focused manner.
- Excellent time management and organizational skills to keep tours on schedule and well-coordinated.
- Comfort with walking for extended periods and working outdoors in varying weather conditions.
- Previous experience in guiding, hospitality, or tourism is beneficial; multilingual abilities are a plus (Spanish, French, German).
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