Wex Photo Video
Trade Marketing Executive
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Full-time | Hybrid (London - 3 days per week)
About the Role
Wex is looking for an organised and proactive Trade Marketing Executive to deliver engaging offline marketing activity across our retail stores, consumer and corporate events and partner activations.
Reporting to the Trade Marketing Manager, you'll play a key role in bringing campaigns to life across every physical customer touchpoint. You'll coordinate the production and implementation of point-of-sale materials, support new product launches, organise retail events and ensure our stores consistently deliver an exceptional customer experience.
Working closely with Retail, Commercial, Corporate, Brand Operations and external suppliers, you'll help ensure campaigns are delivered on time, to a high standard and with strong attention to detail.
This is an excellent opportunity for someone who enjoys turning plans into action and wants to develop a career in retail and trade marketing.
Purpose
The Trade Marketing Executive is responsible for delivering the day-to-day execution of Wex's offline marketing activity.
The role supports the successful implementation of retail campaigns, supplier activations, corporate trade fairs/conferences, visual merchandising, customer events and point-of-sale activity, ensuring every store consistently reflects the Wex brand and current commercial priorities.
Working collaboratively across the business, the Trade Marketing Executive helps create engaging customer experiences that drive sales, strengthen supplier relationships and reinforce Wex as the UK's home of photo and video.
Key Responsibilities
Retail Campaign Delivery
- Own the day-to-day coordination and tracking of retail campaign across all stores, ensuring assets, communications and deadlines are delivered on time.
- Ensure campaigns are implemented accurately and on schedule.
- Work closely with stores to support successful campaign execution.
- Maintain campaign implementation guides and retail communications.
- Monitor campaign standards and identify opportunities for improvement.
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Point of Sale & Visual Merchandising
- Coordinate the production and distribution of POS materials.
- Manage promotional displays, window campaigns and in-store digital screens.
- Maintain store planograms and merchandising guidelines.
- Ensure stores remain up to date with seasonal campaigns, promotions and product launches.
- Support regular retail audits and resolve any execution issues.
- Conduct regular store visits to identify opportunities and maintain strong relationships with retail teams.
Events & Activations
- Organise in-store customer events (outside of the current speaker programme) to drive customer activity.
- Support the delivery of retail roadshows, exhibitions and trade shows.
- Support corporate teams requiring marketing support to aid representation of the Wex brand.
- Coordinate logistics including marketing materials, equipment, signage and supplier requirements.
- Ensure events are delivered professionally and reflect the Wex brand.
- Support campaign and event performance reporting, gathering feedback, sales results, footfall insights.
Supplier Marketing
- Support supplier-funded campaigns and product launches.
- Coordinate artwork approvals and marketing collateral.
- Liaise with suppliers to ensure campaign deadlines are met.
- Assist with supplier activation planning and execution.
Marketing Operations
- Maintain offline marketing schedules and project plans.
- Monitor campaign expenditure.
- Maintain and update retail related website content, including store pages, opening hours, team information, ensuring information is accurate and up to date.
- Coordinate with external print and production suppliers.
- Ensure marketing assets are stored and managed effectively.
- Support continuous improvement of trade marketing processes.
- Maintain accurate project documentation, timelines and campaign updates within agreed project management tools. (Asana)
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Stakeholder Management
- Build strong relationships with Retail, Commercial, Brand Operations and Content teams.
- Act as the day-to-day marketing contact for store managers.
- Communicate campaign updates clearly and proactively.
- Support the Trade Marketing Manager with campaign planning and reporting.
Key Relationships
Reports to: Trade Marketing Manager
Key Stakeholders
- Retail Operations
- Store Managers
- Commercial Team
- Brand Operations
- Corporate Team
- Content Team
- External production suppliers
- Brand partners
Skills & Experience
Essential
- Experience in a marketing, retail marketing or trade marketing role.
- Excellent organisation and project coordination skills.
- Strong attention to detail.
- Ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills.
- Confident working with internal stakeholders and external suppliers.
- Good knowledge of Microsoft Office, particularly Excel and PowerPoint.
- Self-motivated with a proactive approach.
Desirable
- Experience within retail, consumer technology or photography.
- Experience coordinating events or exhibitions.
- Understanding of visual merchandising principles.
- Experience working with print production and POS.
- Marketing qualification or equivalent experience.
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