Twinings
Trade Marketing Manager
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Application Deadline: 28 May 2023
Department: Marketing
Location: Andover
Description
Great People Work Here
Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values individuals and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers.
We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.
The Trade Marketing Manager will be responsible for driving sales through devising and implementing innovative and creative activity for trade customers, whilst maintaining brand personality and values and supporting category growth. The role is also designed to deliver on value-add projects to the Portfolio business.
Key Responsibilities
- Key initiative planning, execution & review:
- Development of in-store vision and execution plans on multi-national initiatives that are consistent with local trade structures and support local brand and category development
- Develop execution KPI’s for shopper and trade activity within key markets & customers
- Own an always-current customer commercial calendar, including aligned initiative KPI’s
- Development and implementation of international NPD
- Lead the development of annual NPD plans and innovation, including leading the NPD gate process for innovation in portfolio markets and represent markets as appropriate
- Assess global NPD initiatives to identify relevant innovation plans to launch across the international market portfolio and ensure markets are fully assessed for launch suitability
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- Key initiative customer & shopper engagement toolkit
- Creation of high impact, insight-based, cut-through, selling stories tailored appropriately to markets
- Develop and maintain high quality brand asset library including digital assets for Ovo and Twinings and materials such as brochures, trade comms, POS
- Working with the commercial team to develop and produce relevant shopper marketing materials to be deployed through distribution partners
- Manage logistics between markets of support assets
Skills, Knowledge and Expertise
- 5 years commercial / trade / shopper marketing experience in FMCG environment
- Ability to manage high-impact cross-functional strategic commercial projects.
- Outstanding stakeholder engagement and communication skills, with the ability to develop relationships with key functional leads (Finance, Marketing, Operations, Procurement) and external strategic commercial partners.
- Outstanding presentation and communication skills, both verbal and written.
- Ability to identify opportunities and the analytic skills to interpret and translate this into a comprehensive market approach.
- Strong communication skills to convince and persuade internal and external stakeholders and be the focal point for consensus on approaching the market (product, strategy, etc.).
- Must understand channels and additional partnering methods to define the most effective route to market for new products as well as understand the channel demands and optimise the distribution opportunities.
- Strong commercial capability across sales and marketing: brand P&L, marketing tactics ROI, A&P management
- Strong analytical and problem-solving skills, with the ability to interpret and execute commercial strategies.
- Ability to manage high-impact cross-functional strategic commercial projects
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Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Bupa Private Medical Insurance
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