Nyetimber
Trade Marketing Manager
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TRADE MARKETING MANAGER
LOCATION:
St James’s Park – London (but requires flexibility to travel as needed)
REPORTS TO:
Group Head of Trade Marketing
RESPONSIBLE FOR:
No direct reports
COMMUNICATORS:
CEO, Managing Director, Marketing Team, Sales Team, Digital Team, distributors, accounts and suppliers.
MAIN PURPOSE:
This role will focus on promoting the wine and spirits portfolio of The Nyetimber Group, maximising brand potential by implementing trade marketing initiatives that are in line with the defined brand strategy and guidelines. You will be responsible for the execution of On-Trade and Off-Trade activations for the UK and International projects, delivering brand awareness, driving traffic and increasing conversion across Nyetimber’s On Trade, Off Trade and Global Travel Retail (GTR) channels.
VALUES & MOTIVATORS:
PIONEER
Nyetimber is the pioneer of English Sparkling Wine and more. To be a pioneer means ‘to not follow’ and this spirit is central to how we all think and operate when setting out plans and direction for the brand.
EXCEPTIONAL
Exceptional goes beyond wine making, it extends to every touch point of the brand. At every possible opportunity Nyetimber should difference itself with faultless and high-quality execution and service.
JOIE DE VIVRE
A feeling of joy, happiness, and sophisticated love of life that will give us an emotional connection to our customers around the world.
RESPONSIBILITIES:
- Develop and lead the commercial strategy across Europe for both Nyetimber and The Lakes Distillery.
- Define and implement long-term sales and distribution plans in partnership with the Group CEO and Group Sales Director.
- Deliver sustainable commercial growth across European markets, distributors, product categories, and channels, supported by clear KPI frameworks.
- Drive commercial performance while protecting luxury brand equity, pricing integrity, and premium market positioning.
- Lead, develop, and inspire the European Sales team across all channels, including On-Trade, Off-Trade, and B2B.
- Deliver ambitious business growth objectives aligned to the wider Nyetimber Group international strategy.
- Secure and grow prestigious On-Trade and Off-Trade listings in partnership with distributors and key stakeholders.
- Identify and develop new business opportunities across priority European markets and channels.
- Evaluate new commercial opportunities to ensure strategic alignment, long-term value creation, and effective use of resources.
- Partner closely with Marketing teams and distributors to deliver best-in-class brand activation and market plans across Europe.
- Manage the European sales budget effectively, ensuring strong financial control and commercial accountability.
- Review sales performance regularly with Finance across product categories and markets, identifying opportunities for growth and optimisation.
- Provide strategic commercial insight to support wider business planning and international growth strategy.
- Monitor competitor activity, market trends, and industry developments across Europe, making recommendations to support continued growth and brand positioning.
- Responsible for developing the Travel Retail strategies worldwide.
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SKILLS AND EXPERIENCE:
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- Proven leadership experience managing and developing high-performing commercial teams.
- Proven track record of developing and executing successful international sales and distribution strategies.
- Experience within champagne, sparkling wine, or premium spirits categories is a must.
- Significant senior commercial experience within the luxury wines and spirits industry is essential.
- Strong understanding of luxury brand positioning, premium route-to-market strategy, and prestige pricing management.
- Demonstrated success in driving brand awareness, commercial growth, and strategic market expansion across Europe.
- Proven experience managing distributor networks and developing new business opportunities within international markets.
- Strong network of premium On-Trade, Off-Trade, and distributor relationships across Europe.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Strong negotiation and relationship management capabilities within high-profile commercial environments.
- Commercially astute with strong financial and analytical capability.
- Strategic thinker with the agility to respond to changing market opportunities.
- Resilient, entrepreneurial, and highly effective operating within an international luxury business environment.
- Extensive experience building and growing luxury brands across European markets.
- Additional language skills would be advantageous.
- Wine and/or spirits qualifications desirable.
- Proven track record in sales execution and new business development within an international distribution platform.
- Network of high-quality international trade connections specific to countries of responsibility.
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