Elizabeth Scarlett
Trade Marketing & VM Manager
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Trade Marketing & VM Manager
As our Trade Marketing & VM Manager, you will join a team that leads with kindness, dreams big and takes action together, owning how Elizabeth Scarlett shows up in every wholesale partner's space - from sales tools, VM displays and our B2B Shopify site and Klaviyo newsletters, to trade shows and events across the UK and US.
💰 Salary: £45,000 – £50,000
👩 Reporting to: Head of Sales
📍 Location: Potters Bar
🏙 Hybrid: 1 days per week in Potters Bar, 1 day national travel to partner sites and trade shows
📝 Employment type: Full Time
Why this role matters ✨
A large part of Elizabeth Scarlett's growth runs through our wholesale partners - and every stand, display, and trade show is a chance to win a customer we'd never reach otherwise. This role owns that physical brand experience end to end.
This is your chance to shape how premium doors like John Lewis and Fortnum & Mason experience the brand from day one, and turn a fixed trade marketing budget into activations that pay for themselves in new customers.
What you will be doing 🚀
1. Own Events, Trade Shows & Brand Activations
- Brief, budget, source suppliers for, staff and deliver trade shows and events end to end - form concepts through to on-site execution.
- Report post-event ROI so we know what each show or activation actually returned.
- Plan and deliver brand activations with key retail partners, framed as customer-acquisition moments.
- Build the seasonal activation plan that keeps partner-facing activity on-brand and in-season.
2. Own VM, POS & Showroom Kit
- Design, source and roll out best-in-class VM displays and POS across every wholesale partner.
- Own the showroom, samples and seasonal refreshes, keeping them a true reflection of the brand.
- Build and maintain a black book of suppliers, fabricators and printers who can deliver at pace.
- Represent Elizabeth Scarlett in person at trade shows, showroom visits and partner sites as a confident brand ambassador.
3. Own the Trade Marketing Calendar, Budget & Sales Tools
- Managing Trade Marketing spend to given budgets
- Create VM guidelines, training decks and selling videos that help new premium doors launch well.
- Manage the B2B Shopify site and build commercial trade newsletters in Klaviyo.
4. Own US Trade Marketing
- Adapt the trade marketing calendar, VM/POS approach and activation plan for US retail partners alongside the UK.
- Navigate different US retail cultures, timelines and partner expectations.
- Build US-specific supplier and partner relationships as the market grows.
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Who we are looking for 🧳
1. Mindset
- A display is never just a display. Whether it's a stand, a POS unit or a showroom shelf, you see every as a piece of the Elizabeth Scarlett story - not a box to tick off a list.
- Resourceful by nature. No display yet? Is a partner's space awkward? You'll take it in your stride and find a way to make it happen.
- An end-to-end owner, not a hand-off artist. From the first concept - through sourcing, budget, logistics and the on-site set-up, you’re proud to take full ownership
- An eye for design, a head for numbers. Beautiful ideas, tight budget? You'll find the version that works for both, sell-in and sell-through included.
2. Must-have skills
- Confident in Adobe Creative Suite (Photoshop) and Figma for high-quality trade marketing assets.
- Experience with Shopify and Klaviyo.
- Full UK driving licence, with flexibility to travel nationally at least 2 days a week.
- A portfolio of creative, brand-led work
- Comfortable owning a budget and building a supplier network from scratch.
3. Nice-to-have
- An existing black book of suppliers, fabricators, printers or event contacts.
- Experience launching brands into prestige UK doors
4. Experience
- Likely 3+ years in a similar Trade Marketing, VM or Events role
- Senior-level experience with national, prestige UK retail partners, comfortable across UK and US retail cultures, timelines and expectations.
- Backgrounds we value: fashion, homeware, lifestyle, gifting or beauty brands with a wholesale or trade channel.
5. Values fit
- Kind, collaborative and uplifting.
- Excited to join a purpose-led brand blending creativity, commerciality and conservation.
- You treat the brand's value as something to protect — from a display's finish to a supplier contract's margin.
- You move fast and learn as you go, happy to try an activation format for the first time and iterate from there.
- You care visibly about how a display looks and feels in person, not on a deck.
What success looks like 🎯
At 6 months, you’ll have:
- Built a brilliant black book of trusted suppliers,
- Delivered your first event or activation with a clear link to D2C acquisition,
- Brought our seasonal lookbooks, VM updates and sales tools to life.
- Confidently managing and developing our B2B site and delivering engaging, commercially focused Klaviyo newsletters - all while keeping us on budget across the UK and US.
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At 12 months, you’ll have:
- Built a strong rhythm across our UK and US trade marketing activity,
- Successfully delivered seasonal activations and campaigns,
- Created a suite of beautiful, commercially useful tools that help our wholesale partners sell the brand.
- Built strong relationships, managed budgets and suppliers confidently, and become a real driving force behind how Elizabeth Scarlett comes to life beyond our own channels.
You’re probably not the right fit if…
- You prefer to be given a detailed brief rather than enjoy shaping the idea and figuring out how to bring it to life.
- You’re looking for a purely creative role - this one is as much about commercial thinking, organisation and making things happen.
- You’d rather hand a problem over than roll your sleeves up and find a practical way through it.
- You don’t enjoy being close to the action - this role is hands-on, collaborative and involves being involved from the initial idea right through to seeing it come to life.
- You’d prefer to stay behind a desk - there’s freedom to travel, visit stores, meet partners and suppliers, and be where the brand is coming to life.
- You don’t enjoy the detail that sits behind great execution - from suppliers and budgets to VM, sales tools and timelines.
- You prefer working within one channel or market rather than having the variety of UK and US wholesale, B2B, CRM, VM and activations.
What we offer 💡
Salary, bonus & benefits
- £45,000–£50,000 DOE
- 10% performance bonus
- Health Insurance plus Health & Wellbeing support
- Life assurance & enhanced Pension contributions
Flexibility and time
- Hybrid (2 days in-office) with regular time in Potters Bar
- 24 days holiday plus bank holidays
- Up to 1 month "work anywhere" in the UK
Personal development
- Annual L&D budget (3% of salary)
- Annual summer retreat (e.g. 42 Acres, Somerset)
Team perks
- £500 ES products per year at 60% team discount
- 25% friends and family discount
Impact and ownership
- Full ownership of ES's physical brand presence across every wholesale partner, UK and US; direct contribution to our wildlife conservation mission
Our hiring process 👟
- Screening call with our Talent Acquisition Associate
- Interview with our Head of Sales
- Take-home task or case study
- Final round: presentation and interview with our Head of Sales & Commercial Director
🌿 Help every Elizabeth Scarlett partner door tell our story properly.
Apply now and bring your talent to Elizabeth Scarlett.
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