About Us

Dorel Juvenile is the world's leading juvenile products company. Our products are available in more than 100 countries. We help families live carefree lives by providing them with juvenile products that rank highest in consumer reviews. That's what sets our products apart: durable, helpful, and caring.

Your Mission

As a Training Lead, you will enhance the brand and product experience at retail by implementing effective training programs for our retailers, distributors, and sales teams. The training programs, part of our service-offer to retailers, are related to our brands, products, shopping behavior, and selling skills.

Key Responsibilities

• Develop relevant, high-impact training tools for the European organization and ensure effective local rollout within your region. Collaborate closely with local Training Leads to support implementation across Europe.
• Co-own and contribute to the delivery of training days at the two main European events: Customer Conference and Kind + Jugend.
• Roll out and localize the European training strategy and roadmap, ensuring alignment with brands, products, services, and sales strategies. Implement training materials, tools, and methodologies accordingly.
• Participate in HQ-led training sessions to stay ahead of sales teams on all new product introductions.
• Maintain close collaboration with the Product Marketing team to stay informed on key developments and upcoming launches.
• Implement the training program within your market, including a train-the-trainer approach for the sales team. Focus on enhancing brand loyalty and retail conversion through innovative learning solutions, with strong emphasis on shop floor execution and local market adaptation. Align closely with the Regional Country Manager.
• Adapt and localize upselling and cross-selling strategies using engaging and innovative training approaches. Explore and introduce alternative digital learning tools.
• Coach and train local sales teams, supporting them in translating strategy into execution. Build strong relationships to enable high performance, in close alignment with the Country Manager and sales leadership team. Take the lead in preparing and training teams for local events.
• Execute retail staff incentive programs in collaboration with the commercial team to drive sell-out performance.
• Play an active role in delivering training objectives within key accounts and take ownership of the train-the-trainer program in your market.
• Act as the go-to training expert, taking ownership of training initiatives and building deep expertise across the full Dorel portfolio.
• Monitor, evaluate, and report on training effectiveness using insights from e-learning platforms, Salesforce, and Power BI dashboards.