dentsu
Transitions Lead
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Job Description
Carat builds modern businesses in media, around the people that matter. Modern businesses are built in media, around people. This is what we do. With our bespoke approach to client partnerships, we innovate to drive both immediate performance and longer-term transformation. We achieve this in three unique ways:
- We understand people better than anyone else, which helps us pinpoint growth audiences and move brands at people speed
- We combine media, creative, and customer experience to design end-to-end experiences that build brand equity, create value for communities, drive commerce outcomes, and inspire loyalty
- We pioneer next-gen media outcomes that build modern brands, increase brand power, and benefit society
We don’t sit back. We pioneer in media, positively advocating for people, business and society in everything that we do. Excellence in client leadership is critical in reinforcing Carat’s role as trusted advisor & strategic partner to accelerate our client’s brand & media leadership. Additionally, at this pivotal time for our agency, we need digital leadership that can harness our capabilities & specialists to deliver forward-thinking, innovative solutions that deliver on our evolved brand proposition, as well as push Carat to lead in integrating the power of data, tech & media to unlock greater efficiency & effectiveness.
ROLE PURPOSE
Reporting into the Global Client President this is a 4 month secondment role within Heineken based in Amsterdam.
This ideal candidate would ideally be based in Amsterdam, but there is also an option of 3 days a week travel from other nearshore dentsu offices and the duration is until the end of the year.
The role is billed as a “Client Whisperer” and you will act as the bridge between all dentsu activities that are part of ensuring the transition lands in operation – including the new structure, ways of working and the Martech delivery. The role will aim to provide ease of mind to HNK and dentsu that we are fully delivering on the macro Freddy.Connect vision. This person needs to be strategic but understand how transformation across people, process and technology will land in the business.
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KEY ACCOUNTABILITIES & RESPONSIBILITIES
- Support the execution of all key deliverables
- Co-create solutions with the client; delivering on our pioneering ambition.
- Ensure fully compliant & meeting all contractual obligations.
- Oversee management and mobilisation of wider Carat and dentsu network to deliver excellence
- Be an SME across dentsu’s evolving product development & services, industry innovation and thinking, media owner positioning and apply this knowledge to support the team and guide the client.
- Connect with Accelerator account clients to support/ lead on client’s digital thinking and oversee on strategies that drive growth and transformation across their business, engaging the broader digital / dentsu practices as necessary. Develop roadmap for application of relevant dentsu media product for key account clients.
- Leverage & foster relationships with key global digital platforms.
- Drive understanding of digital, data & tech, internally, with our clients, and within the wider industry to demonstrate best-in-class capabilities as well as identify revenue opportunities and potential product development.
- Spearhead digital innovation across our client portfolio & externally.
- Work closely with relevant dentsu strategy, data and tech leads to ensure our proposition and capability delivery in client expectations.
- Ensure full understanding of dentsu media product suite within global and key local market teams, and how they deliver against client strategies; identify gaps.
- Provide specialist technical advice on subject areas and proactively involve and work with specialist teams when required.
- Develop any client training agendas to upscale digital knowledge within client organisation
- Culturally connect team to the vision and values of Carat and dentsu.
- Share knowledge and information with your team in a timely way.
- Encourage collaboration and communication.
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PROFESSIONAL SKILLS
You will have a strong, proven track record of:
- Ability to work with multiple stakeholders across companies, cultures and countries to drive your agenda through influence
- Demonstrated experience of building out operational best practices that improves efficiency, strengthens governance, and supports the achievement of strategic business goals.
- Strong skills in persuasion and selling of your ideas and strategies to new and existing clients.
- Best in class strategic thinking with an ability to communicate (written & verbal) strategic and innovative ideas with clarity and simplicity
- Strong understanding of the role of media in delivering business value for modern brands.
- Working knowledge across all established and emerging digital channels and how they work together
- Cultural awareness, analytical skills, and relentless curiosity.
INCLUSION AND DIVERSITY
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Location
Amsterdam
Brand
Global Media
Time Type
Full time
Contract Type
Fixed Term Contract (Fixed Term)
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