CARDEA RESOURCING LIMITED
Truck Sales Executive
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TRUCK SALES EXECUTIVE
Location: Lichfield
Office Based/Midlands & Surrounding Territory
Our client, established in 1959, has for over 65 years developed successful operations in key business areas, including Authorised Distributors for Renault Trucks, Isuzu Trucks, Trailers, Rental and Contract Hire, body work, and repair. We are a leading provider within our industry, with a commitment to delivering exceptional customer service.
About the Role
The main purpose of the role, MHD Truck Sales Executive, will be responsible for delivering profitable growth in Renault Trucks Medium and Heavy Duty vehicle sales across the client's Group territory.
The role focuses on value-based selling, territory development, and long-term customer partnerships, and the transition towards zero-emission transport.
Key Responsibilities
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Sales & Territory Management
- Own and develop a defined MHD sales territory, maximising market share and penetration.
- Proactively identify, target, and convert new business opportunities while protecting and growing existing accounts.
- Build structured account plans for key fleet and regional customers.
- Deliver agreed unit, margin, and mix targets in line with Renault Trucks and the client's Group objectives.
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Value-Based & TCO Selling
- Sell complete transport solutions, not just vehicles, including:
- Finance & funding solutions
- Repair & Maintenance contracts
- Telematics, uptime services, and lifecycle support
- Promote total cost of ownership (TCO) and customer lifetime value in every sales engagement.
- Ensure all deals are commercially robust and aligned with OEM incentive structures.
- Sell complete transport solutions, not just vehicles, including:
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Electrification & Future Transport
- Actively promote Renault Trucks' zero-emission and EV-ready MHD solutions.
- Support customer energy-transition discussions, trials, and pilot projects.
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CRM & Sales Discipline
- Fully adopt and embed Pipedrive CRM as the core sales management tool.
- Ensure all opportunities, activities, and forecasts are accurately recorded and maintained.
- Operate within the client's structured sales cadence, reporting, and governance framework.
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Collaboration & Customer Experience
- Work closely with Sales Support, Aftersales, Rental (CVR), and Finance teams to deliver a seamless customer journey.
- Ensure high-quality sales handovers and post-delivery follow-up.
- Represent the Group and Renault Trucks professionally at customer events, demonstrations, and OEM initiatives.
Benefits
- Competitive Salary and bonus
- 28 days holiday (including Bank Holidays) + option to buy 5 extra days.
- Holiday increases with length of service.
- Company car.
- Mental health First Aiders and Health & Wellbeing Support through our Employee Assistance Programme.
- Unlimited £750 'Refer a Friend' scheme
- Birthday and Christmas Gift Vouchers
- Hotel discounts across the UK
- Retail, gym, and cinema discounts
- Renault & Isuzu Manufacturing training
- Leadership/mentor development programs and long-term progression opportunities
- Team & Charity events
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Requirements
- Proven B2B sales experience, ideally within commercial vehicles, trucks, plant, or capital equipment.
- Strong understanding of fleet sales, contract negotiation, and solution-based selling.
- Excellent relationship-building and communication skills.
- Commercially astute with a disciplined approach to pipeline and margin management.
- Full UK driving licence.
If you are looking for a workplace where your growth is supported, your contributions celebrated, and a place you can thrive, look no further and contact us today!
Please apply with your CV in the first instance to
Barker Ross Group values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.
For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business.
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