The Coca-Cola Company
UEFA EURO 2028 Senior Manager, Brand Management
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Job Description Summary:
This role is a Fixed Term Contract until August 2028.
Role Purpose
The Senior Manager, Brand Management, EURO2028, plays a critical role in delivering high quality brand execution for the Great Britain and Ireland (GB&I) host markets. As part of a fast-paced frontline marketing team, this role focuses on local activation, execution of EURO2028 charter, and end-to-end delivery of brand initiatives across channels and consumer occasions.
The role requires a resourceful, analytical, and hands-on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB&I local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.
This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.
What You’ll Do for Us
Brand Execution & Market Activation
- Assess local consumer opportunities using research, insight, and market performance data.
- Develop and execute activation plans across paid, owned, and earned channels.
- Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
- Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.
Operational Brand Management
- Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
- Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.
Cross Functional Collaboration
- Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
- Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
- Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
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Insights, Analysis & Performance
- Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
- Use insights to identify opportunities, refine ongoing activity, and guide future planning.
- Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.
Leadership & Ways of Working
- Operate with autonomy, delivering complex workstreams, and making executional decisions within established frameworks.
- Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
- Provide informal coaching and direction to junior project contributors or cross functional partners.
- Uphold operational excellence, attention to detail, and accountability across all brand activities.
Qualifications & Requirements
- Bachelor’s degree required.
- 6–8 years of experience in brand management or marketing activation (end to end project delivery).
- Strong understanding of consumer insights, brand development, and multi‑channel activation.
- Ability to interpret data, research, and insights to inform execution choices.
- Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
- Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
- Excellent communication, influencing, and stakeholder management skills.
- Experience working in fast paced, matrixed environments with multiple stakeholders.
- Self-starter with entrepreneurial mindset and strong problem-solving abilities.
- Experience working across cross functional and cross geographical teams preferred.
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What We Can Do for You
- Opportunity to shape and execute meaningful brand experiences in a major market.
- Exposure to key stakeholders across the GB&I business and bottler system.
- Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.
- Development opportunities across the European network through brand, IMX, and commercial collaboration.
Travel Requirements
- Local role, very limited travel is required
Skills:
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Insights
- Data Strategies
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Market Segmentation
- Negotiation
- Omnichannel Interactions
- Portfolio Strategies
- Revenue Growth Management
- Social Media
- Storytelling
- Sustainability
- System Economics
- User Experience (UX) Design
Location(s):
- United Kingdom
City/Cities:
- London
Travel Required:
- 00% - 25%
Relocation Provided:
- No
Job Posting End Date:
- September 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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