Major Players | B Corp™
UGC Strategist
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UGC Strategist | Paid & Organic Creator Management
Join a fast-growing, VC-backed challenger brand in the women's health and wellness space as they scale their creator-led marketing engine. This is a hands-on strategist role for someone who lives and breathes UGC - combining a sharp eye for what makes content perform with the ability to manage a growing roster of creators across paid and organic channels.
Key Responsibilities
- Own the end-to-end UGC strategy across paid and organic - from creator sourcing and briefing through to content delivery and performance tracking
- Manage relationships with a roster of creators, negotiating deliverables, usage rights, and turnaround timelines
- Identify emerging creators, formats, and cultural moments worth testing ahead of the curve
- Translate paid creative learnings into organic content strategy and vice versa, maximising output from every asset
- Partner closely with the wider creative and performance team to brief, review, and iterate on creator content at pace
- Track and report on UGC performance (hook rate, CTR, CVR, engagement) to continuously sharpen the creator strategy
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Skills & Experience
- Proven experience running UGC or creator programmes, ideally spanning both paid and organic use cases
- Strong track record sourcing, briefing, and managing relationships with content creators at scale
- Comfortable working with performance data to inform creative and creator decisions
- Experience working within a fast-paced, high-growth consumer brand or agency environment
- Excellent communication skills - confident negotiating with creators and briefing internal stakeholders alike
Personal Attributes
- Genuinely plugged into culture, creators, and what makes content resonate
- Highly organised, able to manage multiple creator relationships and deadlines simultaneously
- Commercially minded, with an instinct for what drives performance as well as engagement
- Motivated by purpose-led, mission-driven brands
Salary & Benefits
- £40,000-£50,000
- Genuine ownership of a growing, business-critical function
- Direct exposure to both the creative and performance sides of the marketing engine
- Join a mission-led brand at a high-growth stage
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Location & Workplace Policy
- Based in London
- 4 days per week in-office, with 1 day flexible/remote
If you would like a confidential chat about this role, please email Maddy Worger at maddy.worger@majorplayers.co.uk.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/.
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