Design standards and governance

• Maintain consistent, well-documented design patterns across brands so improvements in one place can be reused in another.
• Ensure designs meet accessibility standards (WCAG 2.2 AA) and work properly on mobile.
• Work within regulatory constraints for our regulated entities - financial promotions must be clear, fair and not misleading, and CRO changes to regulated journeys require compliance sign-off.

Working with others

• Work closely with the in-house Creative team on landing page visual design, ensuring consistency between ad creative and landing page experience - from imagery and copy through to layout and brand treatment.
• Partner with paid media, content, development, and CRO teams to get tests and new pages live quickly and cleanly. Present results and recommendations to the Head of CRO & Data Analytics, and senior stakeholders in commercial language.
• Build UX and conversion literacy across the marketing and creative teams so good practice spreads beyond this role - contributing to a shared understanding of what makes journeys convert.

What you’ll walk in to

TGG operates a portfolio of high-volume consumer brands across financial services, legal and automotive finance - including Ask Rose, Allegiant Financial, Car Finance 4U, HD Law and Reverse Life. The paid media engine is well-established and generating significant traffic, primarily via Meta and other digital paid media channels plus offline media including direct mail and call centres but the conversion layer has not had dedicated design ownership until now. You will inherit an existing tech stack including Convert for A/B testing and Mouseflow for behavioural analytics, a development team who can build and Quality Assess what you specify, and a backlog of journeys and landing pages across multiple brands that represent a significant and largely untapped conversion opportunity. You will work alongside in-house performance marketing, content, creative, CRO and development teams - a full-service internal capability that most businesses at this stage do not have. The role has been created because the business has recognised that getting more from existing traffic is one of the highest-return investments it can make.

PERSON SPECIFICATION

Essential

• Demonstrable experience of 3+ years in a CRO, UX or product design role with direct responsibility for conversion performance.
• A portfolio or case studies showing measurable uplift - what you changed, why, and what it delivered.
• Experience with behavioural tools such as Hotjar, Microsoft Clarity or Contentsquare.
• Proficiency in Figma, including wireframing, prototyping and design systems.
• Working knowledge of HTML and CSS - enough to specify changes accurately and QA what is built.
• Experience briefing, designing and/or building landing pages
• Understanding of accessibility requirements and mobile-first design.
• The commercial instinct to prioritise by business impact, and the confidence to argue for it with evidence.
• An understanding that conversion is driven by content and copy as much as design — with the ability to write or brief clear, purposeful microcopy for forms, CTAs, error states and journey steps.

Desirable

• Background in B2C lead generation, performance marketing or a high-volume consumer environment using multiple media channels.
• Experience in a regulated sector - financial services, legal or insurance.
• Experience working across multiple brands or entities.
• Hands-on experience running A/B tests using a recognised testing platform (for example VWO, Optimizely, Convert or equivalent).
• A sound working understanding of test validity - sample size, run time, statistical significance, and the common ways tests mislead.
• Strong analytics capability, including GA4 and funnel/segment analysis.
• Familiarity with personalisation, server-side testing or feature-flagging tools.
• Comfortable with SPA frameworks and dealing closely with developers.
• Exposure to lead quality and CRM attribution - understanding that a converted form is not always a good lead.
• Experience with tag management and event tracking implementation.

MEASURES OF SUCCESS

In the first twelve months, we would expect to see:

• A structured pipeline of UX and design improvements feeding into the CRO roadmap, with a consistent cadence of tests running.
• Measurable improvement in conversion rate across priority journeys.
• Improvement in lead quality alongside volume - not volume at the expense of it.
• A documented, searchable test archive that the business actually uses.
• Faster landing page turnaround for campaign activity.

ABOUT THE GENIUS GROUP

TGG Ltd, trading as The Genius Group, is a South Manchester-based performance marketing and lead generation group. We’re a small but mighty 70 employee business, with big ambitions and budgets. We ranked 3rd in The Sunday Times 2026 Fastrack 100 fastest growing companies. We operate a portfolio of consumer-facing brands across financial services, legal and automotive finance, including Ask Rose, Allegiant Financial, Car Finance 4U, HD Law and Reverse Life. Our in-house teams span performance marketing, content, creative, CRO, UI/UX and development - giving us the capability to move fast and iterate quickly across our brand portfolio.

TERMS AND CONDITIONS

• Hours: 35 hours a week, Hybrid 4 days each week.
• Holiday: 25 days, rising to a cap of 28 based on service.
• Benefits: Pension, private medical insurance and health cash plan, plus wider group benefits including gym access, tickets to Co-op Live and Manchester Utd and a town centre location.