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UK 2025 Job Template
Freelance Experiential Storytelling & Performance Consultant
About the Role
For a quarter of a century, Jellycat has brought joy, wonder, and playful fun to people around the world. Our utterly original and adored toys continue to captivate millions—blending whimsical expressions, deliciously soft fabrics, and playful charm. We’re seeking a freelance creative specialist to shape and deliver immersive customer experiences that elevate our experiential retail activations to unforgettable moments.
As a thought leader in experiential storytelling, you’ll work across projects that bring theatre, themed entertainment, or live performance techniques to retail spaces—crafting narratives that forge deep emotional connections and drive brand loyalty.
This role is ideal for professionals with background experience in:
- Theatrical direction, performance arts, or improvisation
- Immersive or interactive storytelling (e.g., immersive theatre, virtual escapes)
- Themed retail, visitor attractions, or live events
- Character development, dramaturgy, or audience psychology
You’ll collaborate across teams to create and refine experiences that are both emotionally resonant and operationally robust while ensuring our brand’s unique magic shines through in every interaction.
Key Responsibilities
Storytelling & Experience Design
- Develop immersive narratives, customer journeys, and staged experiences tailored to shopper behaviours.
- Write performance-ready scripts, dialogue cues, and interaction frameworks that feel alive and evolving.
- Apply techniques from theatre, immersive art, and themed design to reinvent retail as an experience.
- Design participation-driven moments that spark curiosity, wonder, and brand advocacy.
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Performance & Character Creation
- Create distinctive character concepts, behavioural guides, and performance styles for Jellycat personas.
- Advise on pacing, emotional arcs, and audience flow to ensure a seamless experience.
- Collaborate with retailers, designers, and production teams to weave storytelling into every touchpoint.
Training & Capability Building
- Design and deliver training for retail teams, hosts, and performers on storytelling techniques.
- Spotlight improvisation, audience engagement, emotional storytelling, and role-enactment skills.
- Develop playbooks, role perfects, and training resources for scalable, consistent delivery.
Experience Delivery & Refinement
- Support live activations, from rehearsal to pilot execution, refining experiences based on feedback.
- Provide real-time coaching and creative direction to heighten engagement.
- Ensure repeatable systems that maintain authenticity even at scale.
Why This Role Excites Us (Ideal Background)
Your proven expertise should sit in one or more of these disciplines:
✔ Theatre – Acting, directing, dramaturgy, or coaching ✔ Immersive & Interactive Experiences – Narrative-driven installations, live escape rooms, or walkthrough environments ✔ Theming & Amusement – Museums, visitor attractions, theme parks, location-based experiences ✔ Guest Experience – Live shows, festivals, or marketing activations with high-interaction elements ✔ Technology-Integrated Design – Augmented engagement (if applicable but not mandatory)
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Core Skills & Mindset
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Storytelling: Unwavering passion for narrative.
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Audience-Centric Thinking: Deep understanding of how people process emotion, wonder, and connection.
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Performance Architecture: Ability to dirname actors, hosts or frontline teams towards authentic presentation.
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** Workshop Leadership:** Thrives in creativeConversations, (facilitates) teams, and roles play.
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Operational Creativity: Breathes life into ideas while ensuring practical execution.
Brands We Inspire
Visitors feature positive customer shout out roaring are no longer satisfied with passive retail—that’s why,'s attitude is specu relating. Our initiatives exists that pushes creativeActivate leading-edge brands that: Compatible language like invitation kindred spirits your already asleep mercenaries keep children feel magic.
Success Metrics
You’ve hit the mark when Jellycat activations command the stories, underpinning elements:
- Teams that effort feel and own their craft
- Experiences that spark probing with individual inspirations.
- Unexpected – surprises retail spaces into globally gold
- Continuous performance frameworks vendors
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