TikTok
UK Artist Partnerships Manager - TikTok Music - London
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Responsibilities
TikTok Music is responsible for all things music across our global products & businesses, including “Resso” - its own young, vibrant, edgy digital music service. We aspire to become the most influential music platform for the next generation of music enthusiasts to express themselves and connect. TikTok Music thereby provides diverse services and inspires creations, exploration and communications.
Role Summary:
We are looking for the ideal rock star candidate who is excited about working in fast-paced environments and on multiple projects simultaneously as an Artist Partnerships Lead for the UK market. This role works closely with the Licensing, Product Operation, and Program Management functions to articulate and execute TikTok's Global Music strategy in close partnership with regional teams.
The Artist Partnerships Manager is someone who enjoys building and amplifying relationships with UK artists and labels at a global scale. This external-facing role will require engaging with local external partners to push the needs of the vertical forward and secure productive outcomes for all parties involved. At its core, this is an operational role that requires great interpersonal skills, strong coordination, and an ability to anticipate partner needs. We are looking for individuals who are resourceful and solution-oriented, bring positivity to the work environment, and are not afraid to tackle ambiguous problems.
Responsibilities:
- Lead artist campaigns across regions and be the central point of information gathering
- Internally advocate for and champion the needs of the UK artist community with key XFN stakeholders (product, MKT, Programming, etc.)
- Provide strategic and hands-on support for UK artists and partners around key moments, such as onboarding and album release to further deliver best-in-class service
- Outreach, onboarding, and partner management efforts with identified artists on TikTok, in collaboration with regional teams
- Provide high-touch relationship management through the communication of content best practices and education on how to optimize performance
- Manage and grow a portfolio of high-touch TikTok partners in music content categories by developing customized analytical strategies
- Support the licensing team as they negotiate and execute agreements to unlock differentiated outcomes through partnerships
- Solicit, organize, and contextualize product feedback from creators and support with data
- Drive, measure & analyze performance against key engagement metrics
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Qualifications
Minimum Qualification(s)
- BA/BS degree or equivalent practical experience
- 5+ years experience in music partnerships, community management, media, or marketing in an external facing partner role.
- Established connections and the ability to engage in direct, credible dialogue with senior executives at record labels and artist management companies, as well as with artists themselves.
- Deep understanding of the Artist and Music ecosystem
- Exceptional communication and interpersonal skills with proven ability to take initiative and build strong, productive relationships externally and internally
- Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously.
- Comfortable providing customer support over the phone, email/web, and in-person at events
Preferred Qualification(s)
- Willing to travel to visit partners, attend events, etc.
- A team player who can lead efforts across music; capable of working calmly and quickly in high-stress environments and are solutions-oriented.
- Having a TikTok account and a strong understanding of content types on the platform
- Ability to navigate and execute through ambiguity and drive momentum for new projects and ideas.
- Ability to quickly and deeply understand the fundamentals of a new business and the core areas of growth.
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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