Virgin Active Limited
UK Family Activities Manager
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Virgin Active Family Activities Manager
Virgin Active are committed to changing people’s lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world-class member experience. We are looking for a UK Family Activities Manager to join our Product Team.
The UK Family Activities Manager
The UK Family Activities Manager is responsible for leading the strategy, performance and development of Virgin Active’s family proposition, including Club V, swimming, junior activities, racquets, and family events.
Working closely with club and support office teams, you will drive participation, retention, and commercial performance while ensuring exceptional member experiences, strong operational standards, and full compliance across all family programs.
The Role
- Lead the development and delivery of Virgin Active's family activities strategy across the UK.
- Drive participation, retention, and revenue across swimming, junior activities, Club V, racquets, and family events.
- Use data and insight to identify opportunities, optimize performance, and support strategic decision-making.
- Evolve the family proposition, ensuring it remains innovative, engaging, and aligned with member needs.
- Lead, coach, and develop Family Activities Managers and specialist teams across the UK.
- Support recruitment, onboarding, and talent development to build high-performing teams.
- Ensure the highest standards of safeguarding, compliance, and operational excellence across all family programs.
- Collaborate with Regional Directors, General Managers, and support office teams to deliver business objectives and member outcomes.
- Champion the family proposition across the business, building awareness, engagement, and best practice.
- Travel across the UK to support clubs, projects, and key initiatives.
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- Minimum Level 3 qualification in Childcare, Education, or a related discipline.
- Proven experience leading family, childcare, leisure, or activity-based programs.
- Strong commercial awareness with experience driving participation, retention, and revenue growth.
- Experience leading, coaching, and developing high-performing teams.
- Strong understanding of safeguarding, compliance, and operational standards.
- Data-driven with the ability to turn insight into action.
- Excellent stakeholder management, communication, and influencing skills.
- Passion for creating exceptional experiences for children and families.
Great to Have
- Knowledge of Ofsted requirements and relevant governing bodies.
- Experience within swimming, racquets, or multi-activity leisure environments.
- Experience with leisure management systems and performance reporting tools.
- Experience leading program development and product innovation.
Our Perks
- 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them.
- Access to Peoples pension, with us matching contributions up to 5%.
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Private Dental and Healthcare Insurance – your physical health is important, and we want you to have access to healthcare should you require it.
- Life Assurance 4x your salary – which we hope you will not need.
- We want you to love Virgin Active like we do, so you get discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
- You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays, and Virgin Media/O2).
- Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
- Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
- Mental health is a cornerstone of wellbeing. Our BUPA employer assistance program is there when you need a helping hand with 4 free counselling sessions.
- We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
- Access to ePoints, offering loads of online discounts to retailers.
- Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.
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