Adjacency Recruitment Group
UK Head of Sales (FMCG)
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About the Role
Our client is an entrepreneurial, owner-led business manufacturing a portfolio of fresh food brands and private label partnerships. With a rich history and a well-deserved reputation for innovation, quality of products, and unbelievable sustainability.
They have recently relaunched a number of their core brands with a new identity and feel, which will give them further consumer engagement and market presence. With a current £200m UK portfolio, they are poised for continued profitable growth, ensuring this role represents a fantastic opportunity for the right candidate.
In this market, this is a unique opportunity to join a high-energy, family-feel environment and play a major role in shaping its commercial success.
Role Description
We are seeking a Head of UK Sales to head up the UK sales team, owning the strategy and multi-channel approach to maximise all UK routes to market - Retail Multiples, Independents, Wholesale, Foodservice, and Private Label. With a strong team in place, exposure across different channels would be beneficial, but you will certainly have strong Retail Multiples and Independent retailer experience.
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This is a hands-on role where success is driven by personal sales output alongside the leadership, motivation, and development of a small team. The successful candidate will lead from the front, spending a good proportion of their time with customers, alongside time with the SLT, refining and executing the strategy.
Key Responsibilities
- Delivering against ambitious revenue targets across multiple channels
- Ownership of a number of the larger customers personally
- Executing the go-to-market sales approach
- Building senior-level relationships across target customers
- Managing and developing a small sales team
- Collaborating closely with marketing, operations, and the wider business
Key Experience and Attributes
- Proven success in senior sales roles ideally selling branded food products into Grocery Multiples, Independents, and wholesale customers, ideally for a privately owned business
- Track record of building outstanding relationships with customers that enables a closer working relationship
- Extensive Joint Business Planning exposure with customer base
- Strong individual contributor with a “lead from the front” mindset
- Ability to build compelling commercial propositions and partnerships
- Experience managing small sales teams and building on the already fantastic culture
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Personal Qualities
- Ambitious, resilient, and highly results-driven
- Personable, approachable, and credible approach
- Hands-on, proactive, and execution-focused
- High integrity and accountability
- Strong communication and collaboration skills
- Comfortable in a founder-led, high-growth setting
If you believe that this role suits your background and ambition, please contact our exclusively retained consultants at Adjacency Executive Search with your current CV and package details.
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