Inside Travel Group
UK Head of Sales
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UK Head of Sales
The role:
We are looking for an experienced UK Head of Sales to lead our Bristol-based sales team and deliver strong, sustainable commercial performance across bookings, profit, margin, conversion, productivity, and customer experience.
Reporting to the Chief Commercial Officer, you will translate ITG’s commercial strategy into a clear UK branch sales plan, leading through your Sales Management Team to build a high-performing, accountable, and values-led sales culture.
This is a senior sales leadership role for someone who enjoys combining commercial grip, coaching-led leadership, clear decision-making, and continuous improvement to help people do their best work and deliver exceptional customer outcomes.
Key responsibilities:
- Lead UK branch sales performance across all segments, delivering against bookings, profit, margin, conversion, productivity, NPS, and responsible growth goals.
- Own the annual UK branch sales strategy and operating plan, translating global commercial priorities into clear local targets, priorities, and actions.
- Build and maintain a strong sales operating rhythm, including weekly trading reviews, forecasting, monthly performance reviews, leadership check-ins, and action tracking.
- Lead, coach, and develop Sales Team Leaders as accountable leaders, strengthening coaching quality, performance management, succession planning, and team capability.
- Recruit, onboard, develop, and retain strong sales talent, creating clear expectations and the right support for new team members to build confidence and performance quickly.
- Use data and insight to identify trends, risks, and opportunities, making timely decisions and communicating performance clearly through weekly, monthly, and quarterly reporting to the CCO, Executive Board, and Corporate Board.
- Embed consistent sales processes, CRM discipline, pricing, and margin frameworks, global tools, training, and best practice across the branch.
- Partner with Product, Marketing, POD, Finance, Impact, and Operations to align sales activity with demand, product priorities, operational planning, and customer experience.
- Own UK trade strategy and channel performance where relevant, ensuring direct, trade, and partner activity is joined up and commercially effective.
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What we are looking for from you:
- Significant senior-level experience leading consultative, multi-layer sales teams through managers or team leaders.
- A strong track record of building accountable, high-performing sales teams and developing capable leaders.
- Strong commercial judgement, with confidence owning sales targets, budgets, forecasts, capacity planning, and performance improvement activity.
- A coaching-led leadership style, with the ability to create clarity, strengthen accountability, and support people to do their best work.
- Confidence using data, CRM reporting, and insight to make decisions, spot risks and opportunities, and communicate performance simply and effectively.
- Experience leading change, improving sales processes or operating models, and turning new ways of working into practical action.
- Strong communication and stakeholder management skills, including confidence with Board-level reporting.
- Experience in travel, hospitality, luxury, high-consideration, or experience-led sales would be beneficial, as would experience in a multi-branch or matrix sales organisation.
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You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you. As an equal opportunities employer, we're committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What you get in return:
- Annual discretionary performance (company-related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days.
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Designated learning and development time
Why work with us:
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We believe in creating a workplace where everyone feels welcome, supported, and inspired to do their best work. We celebrate the different cultures, perspectives, lifestyles, and experiences that shape our team, and we welcome applications from people of all backgrounds and communities.
How to apply:
We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates. Please note that all applicants must have the legal right to work in the UK. While we do not provide visa sponsorship, applications from candidates on valid, time-limited visas are welcome.
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