Changan UK R&D Centre Limited
UK Product & Pricing Specialist
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Job Purpose
UK Product & Pricing Specialist provides the analytical for the company's UK product and pricing strategy. The role owns competitor benchmarking in price and product attributes, monthly payment modelling with RV lifecycle management and UK product portfolio.
Requirement
Education:
Bachelor's degree or above in Automotive Engineering, Business, Economics, Finance, Marketing, Statistics or another quantitative discipline.
Work experience (essential):
3 years in the UK automotive industry in product planning, pricing, competitive intelligence, product marketing or market insight.
UK commercial and finance knowledge (essential):
Working knowledge of UK retail and fleet finance structures (PCP, PCH, HP, BCH, Salary Sacrifice, Motability), residual value and GFV mechanics; understanding of dealer margin and OEM commercial support structures.
Market and regulatory knowledge (essential):
Familiarity with the UK new car market and its data sources (SMMT, JATO, Cap HPI / Autovista or similar) and with the policies that shape BEV and PHEV demand – ZEV Mandate, Benefit-in-Kind, VED and current incentives.
Essential skills:
Basic level of Mandarin, Advanced level of Excel – large data sets, pivot tables, lookups, scenario and sensitivity modelling and Advanced level of PPT.
Attributes (essential):
Accurate and numerate with strong attention to detail; self-starting and comfortable building analysis where no established process yet exists; able to work to short deadlines in a fast-growing business; collaborative and effective across cultures and time zones.
Desirable:
Experience of launching a new brand or new market entrant in the UK; BEV / PHEV product experience; Power BI, Tableau, SQL or Python for data handling; exposure to working with an overseas head office.
Main Duties and Responsibilities
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Competitive & Configuration Benchmarking
- Own and maintain a trim/configuration-level UK competitor database for the assigned segments (B/C/D SUV, BEV / PHEV / HEV), covering price, equipment, powertrain, dimensions and battery/range data.
- Produce feature-by-feature specification comparisons and identify content gaps, must-have equipment and over-specification against each competitor.
- Track competitor activity continuously – OTR price moves, trim and model-year changes, new entrants, promotional finance rates, deposit contributions and campaign offers – and issue a regular competitive movement summary.
Pricing, Trim Walk and Transaction Price Analysis
- Build and maintain MSRP / OTR and target transaction price (TP) ladders by trim and powertrain for launch and in-life actions, including the trim walk and option / pack bundling logic.
- Run equipment-adjusted (value-per-£) price positioning analysis to evidence the recommended price point, and quantify the transaction price gap versus each competitor.
- Model discount, dealer margin and commercial support scenarios and their effect on net revenue per unit; prepare the pricing recommendation pack for launch and pricing decision gates.
Monthly Payment and Finance Offer Modelling
- Build monthly payment models across UK retail and fleet structures (PCP, PCH, HP, BCH, Salary Sacrifice, Motability), with sensitivities on residual value / GFV, APR, deposit, term and annual mileage.
- Benchmark competitor monthly payments on equivalent terms and identify the affordability gap that drives the customer's actual purchase decision.
- Quantify the impact of UK tax and policy structures – Benefit-in-Kind, VED and the Expensive Car Supplement, ZEV Mandate, grants and incentives – on retail and fleet total cost of ownership.
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Market Data, Volume and Mix Forecasting
- Own the UK market data toolkit, including SMMT registration data and JATO (or equivalent) model / configuration-level volume data; maintain consistent segment and powertrain definitions.
- Build bottom-up volume forecasts by trim, powertrain and channel (retail, fleet, Motability, salary sacrifice), reconciled against segment size, share assumptions and production / supply constraints.
- Track performance after launch – order intake, trim mix versus plan, price realisation and stock cover – and provide variance analysis with recommended corrective actions.
Customer and Channel Insight
- Analyse customer order and owner data to build UK buyer profiles (age, income band, occupation, household and home-charging access) and translate them into trim, equipment and positioning recommendations.
- Support retail versus fleet channel analysis and feed dealer and partner input back into product and pricing proposals.
Deliverables and Cross-Functional Support
- Produce decision-ready analysis to a consistent house format – single-page competitive summaries, pricing ladders and volume models – in advanced Excel and PowerPoint, in English and suitable for headquarters review.
- Support launch readiness: price lists, specification sheets, retail and dealer-facing pricing and finance material, and input to press and marketing pricing communication.
- Work with Finance, Marketing, Sales and Network, Aftersales, the UK R&D centre and headquarters product teams to source assumptions, validate feasibility and keep one agreed set of numbers.
Other Features of Job
- Based at BBP, with occasional UK travel to dealers, the UK R&D centre and industry / product events.
- Occasional international travel to headquarters.
- English is the working language of the role.
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