Hays
UK Senior Director / Country Lead
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Role Summary
After several years of activity and growing recognition in the global rented residential and PBSA market, our client is strengthening its local presence by appointing a senior in-country representative. The purpose of the role is to bring them closer to clients, partners, and key market stakeholders, ensuring stronger local relationships, better market access, and deeper understanding of market developments.
The Country Representative acts as the organisation's senior local representative in the United Kingdom, strengthening the company's presence, relationships, and commercial position within the rented residential, Purpose-Built Student Accommodation (PBSA), Build to Rent (BTR), and wider commercial real estate ecosystem. The role is focused on senior relationship management, strategic introductions, local market intelligence, commercial opportunity development, and representing them in a way that reflects local business culture, market dynamics, and client expectations.
Responsibilities
- Act as the senior local representative, strengthening the company's visibility, credibility, and market presence locally.
- Build and maintain trusted senior-level relationships across the local real estate ecosystem, including investors, developers, operators, landlords, lenders, brokers, advisors, universities, public bodies, and other strategic stakeholders.
- Generate new commercial opportunities by leveraging an established local network, identifying key decision-makers, and facilitating strategic introductions.
- Develop existing client and partner relationships, identifying opportunities for retention, account growth, upselling, cross-selling, and long-term cooperation.
- Represent at industry conferences, networking events, client meetings, presentations, and other market-facing forums, with regular in-person engagement expected across London and relevant UK regions.
- Provide local market intelligence on investment activity, development pipelines, transactions, competitor movements, pricing expectations, market sentiment, emerging opportunities, and off-market / soft intelligence.
- Stay closely connected with their headquarters, delivery teams, and data intelligence colleagues to remain up to date on the company's platform, research outputs, advisory services, market insights, and product developments, ensuring the ability to represent the company credibly and stay ahead of market developments.
- Contribute to the local go-to-market strategy, ensuring their commercial approach reflects local market dynamics, decision-making processes, pricing expectations, and business culture.
- Identify strategic partnerships and collaboration opportunities that strengthen the organisation's positioning within the PBSA, BTR, and wider rented residential sectors.
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Requirements
- High level of experience in one or more of the following areas: commercial real estate, PBSA, BTR, student housing, investment, brokerage, advisory, research, or B2B real estate business development.
- Established senior-level network within the UK real estate, PBSA, student housing, rented residential, investment, brokerage, or advisory market.
- Proven track record in relationship management, business development, strategic partnerships, brokerage, advisory, or senior commercial representation.
- Strong understanding of local market dynamics, investor / developer / operator landscape, business culture, and key industry stakeholders.
- Ability to identify commercial opportunities, open doors, facilitate introductions, and build trusted relationships with senior decision-makers.
- Strong ability to understand and communicate data-driven products, research outputs, market intelligence, and advisory services.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Strong understanding of the importance of regular in-market presence, including local and regional travel for client meetings, industry events, strategic relationship-building, and market intelligence gathering.
- Commitment to maintaining deep knowledge of the company's products, data, research outputs, and market intelligence, while continuously monitoring local market developments to remain credible, relevant, and ahead of the market.
- Commercially minded, entrepreneurial, independent, proactive, and comfortable working with a high degree of autonomy.
- High level of credibility, discretion, professionalism, and integrity.
- Native fluency in the local language.
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Personal characteristics:
- Strong local market presence and credibility.
- Natural relationship-builder with an established senior network.
- Commercially driven, but consultative rather than transactional.
- Curious and well-informed about market trends, client needs, and sector developments.
- Comfortable operating independently while staying closely connected with the central team.
- Able to represent the brand professionally in senior client meetings, informal networking settings, and public industry forums.
- Strategic, proactive, and able to translate relationships and market knowledge into business opportunities.
Reward Structure
The cooperation package will be designed to reflect the seniority, market-facing nature, and commercial expectations of the role. It is expected to include:
- Fixed monthly remuneration
- Variable remuneration linked to agreed performance targets and commercial outcomes
- Monthly travel budget to support regular in-market presence, client meetings, and industry events
- Monthly representation budget for relationship-building activities and market engagement
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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