US General Manager - E-commerce

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

We are looking for a US General Manager - E-Commerce who will be responsible for leading and growing the US ecommerce business, owning full P&L performance and driving revenue, profitability, and customer experience.

This role focuses on trading performance, site optimisation, and conversion improvement, using data and insights to inform decisions. You’ll oversee the end-to-end digital journey, ensuring a seamless customer experience across site, content, pricing, and fulfilment.

Working cross-functionally with brand, marketing, merchandising, creative, and tech teams, you’ll deliver commercial trading plans, campaigns, and site improvements while ensuring operational efficiency and compliance.

You’ll also identify new growth opportunities in the US market and use competitor insights to drive strategy and expansion.

Key Responsibilities

• Have a strong understanding of trading performance such as traffic behaviour and conversion triggers and feed this into the key directional and trade meetings.
• Take full ownership of every line in the P&L and monitor and manage the budget, track, (KPIs), and ensure profitability.
• Identify new business opportunities within the US region, including potential partnerships and expansion strategies.
• Analyse website performance through web analytical tools, communicating and using these for decision making and planning.
• Work closely with the brand team to ensure campaigns are appropriate, on brand for each state, enhancing the overall position of the brand.
• Work with the marketing team to develop the trading and content calendar, ensuring all promotional activities and launches are strategically planned and accounted for.
• Work closely with creative director & graphics on a weekly basis to manage all homepage banners, content, ecommerce and campaign assets.
• Oversee all product descriptions ensuring descriptions are optimised for SEO and in the brand’s tone of voice and images are accurately uploaded and published online in a timely manner.
• Optimising bottom line by working with Ops around couriers, warehouse and building efficiencies.
• Ensure all ops comply with relevant laws and regulations, including data protection and consumer rights.
• Making recommendations for change and feeding this back to other managers, Head of Department and Directors as appropriate.
• Work with the Merch team to ensure pricing is accurate and competitive, including stock file in the region.
• Ensure a seamless and user-friendly shopping experience, optimising the site’s layout, navigation, and checkout process, identifying and resolving any pain points or friction points in the user journey.
• Work closely with tech teams to identify opportunities to optimise the full customer journey and (PLP) and (PDP) whilst trying to streamline processes through new systems.
• Collaborate with web development teams and agencies to optimise the site experience for both customers and the growth of the business.
• Carrying out full site audits, ensuring all current stock is displayed online correctly.
• Build and maintain strong relationships with internal teams and external partners (e.g., payment gateways, logistics providers).
• Produce regular competitor analysis reports across retail stores and online to understand the market thoroughly.