Peoples Ford
Used Car Sales Manager

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Company Description
Peoples Ford has been providing specialist Ford sales and servicing across the UK for over 40 years, with six dealerships in Edinburgh, Falkirk, Livingston, and three locations across Liverpool. The company’s professional teams of Ford experts focus on helping customers find the right vehicle and services at the right price. As multiple award winners for outstanding customer satisfaction, Peoples Ford is committed to delivering high-quality care whether customers are buying a car or seeking maintenance. Many customers return repeatedly and recommend Peoples Ford to others, reflecting strong trust and loyalty. The company promotes choice, value, and satisfaction, inviting customers to make Peoples their “Destination Ford.”
Role Description
This is a full-time, on-site Used Car Sales Manager role based in Edinburgh. The Used Car Sales Manager will lead and motivate the used car sales team to achieve volume, profit, and customer satisfaction targets. Daily responsibilities include:
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- Managing pre-owned vehicle inventory
- Setting pricing and promotions
- Overseeing sales processes from initial enquiry through delivery
- Ensuring accurate documentation
- Coaching team members
- Monitoring performance against KPIs
- Collaborating with service, finance, and marketing colleagues to provide a seamless customer experience


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The manager will handle key customer interactions, resolve escalated issues, and uphold Peoples Ford’s standards of professionalism and service.
Qualifications
- Demonstrated skills in Pre-Owned Vehicle Sales and overall Sales, with a strong track record of meeting or exceeding targets.
- Expertise in Sales Processes, including lead management, negotiation, closing, and follow-up.
- Commitment to Customer Satisfaction and high-quality Customer Service in a retail automotive environment.
- Previous experience in automotive sales management or team leadership, preferably in used car operations.
- Strong communication, interpersonal, and negotiation skills, with the ability to build trust with diverse customers and team members.
- Ability to analyze sales data, forecast performance, and make data-informed decisions about inventory and pricing.
- Proficiency with dealership management systems, CRM tools, and basic office software.
- Flexibility to work weekends and peak trading hours as required in a retail dealership setting.
- Valid UK driving licence and eligibility to work in the UK.
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